Chandler Macleod | Regional Communication manager

11 hours ago


hong kong, Hong Kong SAR China Chandler Macleod Full time
Regional Communication Manager (BH-40823-1)

Location: Hong Kong, Hong Kong
Sector: Retail
Salary: 65,000.00 HKD per month

Responsibilities:

  • Drive and implement branding and communications strategies in APAC with client recruitment and brand awareness as focus.
  • Plan and execute PR and digital strategy, such as media pitching, influencer, native content etc to meet business goals of brand desirability and visibility.
  • Collaborate with retail functions to implement retail marketing plans, such as product launch, in-store activation, and database collaboration to achieve recruitment objectives.
  • Plan and implement branding strategies in alignment with global directions to support brand building and new client recruitment, including image events, press presentation, editorial pitching, native content collaboration etc.
  • Oversee Global brand communication strategy to synchronize and optimize brand visibility in APAC.
  • Ensure appropriate and timely distribution of materials from global to local markets.
  • Strategically plan press inventory order and utilization. Coordinate press requests in a timely and professional manner to optimize brand and product presence.
  • Manage PR agencies, vendors, and any third parties’ collaborations.
  • Develop and execute local digital social media strategies to ensure qualitative presence on social media.
  • Create qualitative and innovative local native contents to enhance brand visibility and buzz.
  • Identify and build relationship with influencers to increase brand exposure among young generation.
  • Monitor and analyze media coverage to gauge insights and learning for better planning.
  • Plan and implement promotional plan in APAC collaboration with retail team, such as product launch, seasonal preview, in-store activation, to achieve client recruitment and retention goals.
  • Liaise and explore with landlords and partners to explore potential partnership opportunities.
  • Optimize ROI to strike a balance between quality and resources. Analyze results and evaluate learnings.
  • Manage budget of each campaign and ensure effective usage of expenses to deliver ROI.
  • Partner with retail, merchandising, and VM teams to ensure seamless communication and synergy.
  • Supervise the team to deliver marketing reports and provide insights.

Requirements:

  • Minimum 7 years of PR & Marketing experience with MNC Luxury Retail brands.
  • University graduate in Journalism, Public Relations, Communications, or relevant disciplines.
  • Solid experience and established relationship with media and influencers in HKSEA.
  • APAC market exposure is a plus.
  • Excellent communication and interpersonal skills. Good command of both written and spoken Chinese and English.
  • Proactive team player with “can-do” attitude.
  • Excellent communication and presentation skills.
  • Strong ability to work independently, multi-task, and prioritize responsibilities.
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