Chandler Macleod | Regional Communication manager
11 hours ago
Location: Hong Kong, Hong Kong
Sector: Retail
Salary: 65,000.00 HKD per month
Responsibilities:
- Drive and implement branding and communications strategies in APAC with client recruitment and brand awareness as focus.
- Plan and execute PR and digital strategy, such as media pitching, influencer, native content etc to meet business goals of brand desirability and visibility.
- Collaborate with retail functions to implement retail marketing plans, such as product launch, in-store activation, and database collaboration to achieve recruitment objectives.
- Plan and implement branding strategies in alignment with global directions to support brand building and new client recruitment, including image events, press presentation, editorial pitching, native content collaboration etc.
- Oversee Global brand communication strategy to synchronize and optimize brand visibility in APAC.
- Ensure appropriate and timely distribution of materials from global to local markets.
- Strategically plan press inventory order and utilization. Coordinate press requests in a timely and professional manner to optimize brand and product presence.
- Manage PR agencies, vendors, and any third parties’ collaborations.
- Develop and execute local digital social media strategies to ensure qualitative presence on social media.
- Create qualitative and innovative local native contents to enhance brand visibility and buzz.
- Identify and build relationship with influencers to increase brand exposure among young generation.
- Monitor and analyze media coverage to gauge insights and learning for better planning.
- Plan and implement promotional plan in APAC collaboration with retail team, such as product launch, seasonal preview, in-store activation, to achieve client recruitment and retention goals.
- Liaise and explore with landlords and partners to explore potential partnership opportunities.
- Optimize ROI to strike a balance between quality and resources. Analyze results and evaluate learnings.
- Manage budget of each campaign and ensure effective usage of expenses to deliver ROI.
- Partner with retail, merchandising, and VM teams to ensure seamless communication and synergy.
- Supervise the team to deliver marketing reports and provide insights.
Requirements:
- Minimum 7 years of PR & Marketing experience with MNC Luxury Retail brands.
- University graduate in Journalism, Public Relations, Communications, or relevant disciplines.
- Solid experience and established relationship with media and influencers in HKSEA.
- APAC market exposure is a plus.
- Excellent communication and interpersonal skills. Good command of both written and spoken Chinese and English.
- Proactive team player with “can-do” attitude.
- Excellent communication and presentation skills.
- Strong ability to work independently, multi-task, and prioritize responsibilities.
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