Digital ＆ Social Media Specialist/ Social Media Content Creator

5 days ago

Kowloon, Hong Kong SAR China Plotio Financial Group Limited Full time

Job Overview Create a social media calendar, publish posts, run ad campaigns, and analyze performance across multiple social media platforms (LinkedIn, Facebook, Instagram, X, TikTok). Manage AI-focused accounts on Instagram, YouTube, Bilibili, XiaoHongShu, Xiaohongshu, etc., developing content strategies that blend technical depth with audience engagement. Create engaging and persuasive bilingual (Chinese & English) content across multiple formats – including campaigns, ads, social media, websites, newsletters, videos, and internal communications. Responsibilities Develop and manage social media content calendars. Publish posts and run paid ad campaigns on LinkedIn, Facebook, Instagram, X, and TikTok. Analyze media performance and adjust strategies accordingly. Manage AI-focused accounts on Instagram, YouTube, Bilibili, XiaoHongShu, and Xiaohongshu. Create bilingual marketing copy across multiple formats. Collaborate with designers, marketers, and business teams to align messaging with strategic goals. Respond to customer inquiries and elevate complaints as needed. Develop and publish content on investment topics. Qualifications Bachelor's degree in Marketing, Communications, or related field. 2+ years of content writing/editing experience, preferably in Forex, fintech, or financial services. Familiarity with major social platforms (LinkedIn, Instagram, Facebook, TikTok). Strong proficiency in written Chinese and English with the ability to craft concise, persuasive copy. Ability to simplify complex financial topics for diverse audiences. SEO and social media savvy is preferred. Benefits Medical Scheme Extensive Conditions – A fun and energetic working environment. Family-friendly culture as part of a young team striving for excellence. Opportunities to participate in fun and exciting company events year-round. Complimentary food and drinks in the workplace. Work‑life balance support. Bank holidays. Life Insurance. Performance Bonus. Unlock job insights Salary match, Number of applicants, Skills match. Your application will include the following questions: What's your expected monthly basic salary? Which of the following statements best describes your right to work in Hong Kong? PLOTIO was established in 1983 and is a fast‑growing financial institution. We have a wide range of business including real estate, property management, bullion trade, and environmental service. Today, we keep growing and developing new businesses into our portfolio. #J-18808-Ljbffr

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