Social Media Marketing Manager

1 day ago

Kowloon, Hong Kong SAR China Gateway Enterprises Limited Full time

As our Social Media Manager, you will lead strategy, content direction and community growth across major social platforms including but not limited to Facebook, Instagram, TikTok, Reddit, LinkedIn and emerging channels. Your focus will be on organic follower growth , improving engagement rates , and creating platform-native content strategies that using the latest tools, features and trends in the social space. This is an excellent opportunity for someone who lives and breathes social media, keeps up with fast‑moving platform changes, and understands how to build authentic communities. Key Responsibilities Develop and execute social media strategies to drive natural follower growth, audience engagement and brand visibility across social media channels. Plan and oversee content calendars, ensuring platform specific content relevance and creativity. Create high‑quality content concepts (copy, visual direction, short‑form video ideas) aligned with brand tone and objectives. Monitor social media performance, analyse KPIs, and deliver actionable insights to optimise future campaigns. Stay updated on global social media trends, algorithm changes, platform features, community behaviour and new tools (AI, analytics, editing tools, etc.). Conduct competitor and trend research to ensure our clients’ social presence remains innovative and relevant. Collaborate with internal creative, design and strategy teams to ensure cohesive digital executions. Provide recommendations on emerging platforms, new engagement tactics, and content formats to help clients grow organically. Requirements Minimum 3–5 years of hands‑on social media management experience in a brand, agency or digital role. Proven experience in increasing organic followers and engagement across multiple social channels. Strong understanding of platform algorithms, channel best practices and native content formats. Familiarity with the latest social media tools, including content creation apps, analytics tools, social listening tools, and AI‑powered platforms. Excellent copywriting skills, with the ability to adapt tone and style for different audiences. Native‑level English is strongly preferred ; Cantonese and Mandarin are an advantage. Strong analytical mindset with the ability to interpret data and generate insights. Highly organised, detail‑oriented, and able to manage multiple projects and deadlines. Creative, proactive and passionate about digital culture, trends and community‑building. What We Offer International working environment with cross‑border exposure Opportunities for professional growth and career development Supportive, creative and collaborative company culture #J-18808-Ljbffr

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