Classy Wheeler Limited |
1 day ago
Client Description
Major digital and media solutions provider in Hong Kong
Job Description
Responsibilities- Drive innovation and organic growth in product development with product design, data, and architecture teams.
- Keep track of and understand the competitive landscape and evolving market needs, user research, and identify product positioning.
- Monitor user feedback and performance results to prioritise and ensure features and tasks are delivered as expected.
- Conduct monthly product/service analysis to identify areas for improvement and sharpen product ecosystem and customer experience.
- Conduct and improve product architecture for penetration and engagement, maximizing the reach and every touchpoint's value from all organic channels to overall page experiences in the ecosystem.
- Collaborate with business teams to provide product/digital solutions and strengthen the framework for penetration, retention, and monetisation strategy.
- Translate the requirements into PRD/URS documentation including epic, user story, flow diagrams, success metrics, scope of work with data collection, risk management, and monitoring mechanism. Lead end-to-end product lifecycle from conception, defining KPI, through to go-to-market plan and systematic monitoring.
Candidates with less experience will be considered as Assistant Product Manager.
Additional Responsibilities- Maximize the overall advertising performance; support the Ad Tech integration; provide Analytics insights to the advertising teams, and work with cross-functional teams within the organizations of different countries.
- Initiate and optimize the digital advertising products to maximize KPIs STR and Inventory.
- Conduct and maintain the Ad Product Design and Tech Integration from requirement to delivery in Global Approach.
- Maintain documentation and knowledge of ad ops and ad tech related information to internal teams.
- Manage and optimize the end-to-end operation flow from uploading materials to optimization and reporting between external and internal advertising teams.
- Conduct and optimize Regional and Local Programmatic Campaigns to meet the KPIs and expectations.
- Work closely with SSPs and all partners’ platforms to monitor and maximize ad yield performance.
- Degree holder in Information Technology, Computer Science, Marketing or related discipline.
- 6+ years of experience in digital product management, with experience in roadmaps for penetration growth.
- Ability to communicate key goals and consistently create momentum for a project across teams with sometimes competing priorities in a dynamic environment.
- Strong analytical skills and proven ability of data-driven decision-making, ability to define and manage qualitative and quantitative research and measurement plans.
- Strong experience in ASO, SEO, Firebase, Information and Frontend Architecture.
- Strong conceptual thinking and digital product design sense.
- Good understanding of OTT, payment technology, payment channels, and industry players in APAC.
- Experience in marketing automation and attribution platforms, user journey and approaches, and UI/UX patterns required to make them a success.
- Proficiency in Figma, Miro, JIRA or other project management tools.
- Digital-savvy and knowledgeable on the latest digital trends preferred.
- Excellent communication and presentation skills in English, Mandarin, and Cantonese.
- Degree in Information System or Marketing related discipline.
- At least 5+ years of experience in Digital Performance with proven track record in campaign optimization.
- Strong Analytical, Client Facing and communication skills.
- Strong in data analytics and providing effective recommendations.
- Strong understanding of Programmatic landscape and audience data value.
- Familiar with Ad Verification and header bidding is a plus.
- Self-motivated, work proactive, project leading experience and willing to learn new technology.
- Strong presentation, interpersonal and communication skills.
- Excellent command of both spoken and written English and Chinese.
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