Standard Chartered | Associate Director, Private Bank Marketing, Hong Kong

4 days ago


hong kong, Hong Kong SAR China Standard Chartered Full time

This is an opportunity to contribute to the transformation of the Corporate Affairs, Brand and Marketing (CABM) team that supports the Global Private Banking business.

This role will work closely with the Global Head of Private Bank Marketing in developing and executing the marketing plan for Hong Kong and GCNA markets to support the growth ambition of the private banking business in Asia.

Key Responsibilities
  • Work closely with Head of Private Bank Marketing, Hong Kong and GCNA to seamlessly execute marketing activities in Hong Kong and GCNA.
  • Ongoing tracking and monitoring of activity results, to ensure ROI is measured and can provide a basis for informing future marketing decision making.
  • Manage marketing budget with Finance, including key initiatives and projects through payment, reconciling project budgets, accruing spend and providing visibility to forecast and budget variations (monthly and annually). Review budget versus spends with key stakeholders regularly to ensure alignment and cost effectiveness.
  • Be part of a collaborative culture and a high-performing team to achieve common business and marketing objectives.
  • Strong team player with the ability to collaborate across businesses, functions and markets, and with solid awareness of how to navigate change management and complexities for success in a global and large organisation.
Regulatory & Business Conduct
  • Display exemplary conduct and live by the Group’s Values and Code of Conduct.
  • Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
  • Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key Stakeholders
  • Private Banking management team, specialists and frontline team
  • Other Affluent and Wealth Management leaders in Wealth Retail Banking (global, regional, and local)
  • Corporate Affairs, Brand and Marketing leaders and teams (global, regional, and local)
  • Third party global agencies
Other Qualifications
  • University degree in Marketing, Communications, Business Administration or related discipline.
  • At least 6 years of marketing and events management experience in global or regional roles in the banking or finance industry, preferably in Private Banking / Corporate Marketing.
  • An all-rounded marketer with experience in managing private banking events, content creation, digital marketing.
  • Experience with agency management (creative, media and events).
Skills and Experiences Required
  • A self-starter with a sense of urgency, enjoys a diversified team culture and loves to work in a fast-paced environment, managing multiple complex projects across multiple markets.
  • Possess good knowledge of the Hong Kong and GCNA Private Banking and Wealth Management industry, U/HNW capabilities and products.
  • A team player with a never-settle spirit and can-do attitude.
  • Excellent spoken and written ability in English, Simplified Chinese and Traditional Chinese.
  • Strong stakeholder and project management ability, and can work under pressure with multiple deadlines.
  • Passionate, resourceful, a problem solver and creative thinker who enjoys reimagining how we engage with colleagues, clients and prospects differently.
  • Attention to detail, and with an eye for aesthetic.
About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

What We Offer
  • In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
  • Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
  • Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
  • Flexible working options based around home and office locations, with flexible working patterns.
  • Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits.
  • A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
  • Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
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