Senior Business Analyst

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China HKBN Full time

Responsibilities:

  • Perform data mining and analysis to provide actionable insights and improve conversion.
  • Collaborate cross-functionally to understand business requirements and translate them into actionable data solutions.
  • Support campaign planning and execution to deliver campaigns on agreed schedule and identify areas for automation to improve efficiency.
  • Consistently review and refine customer segmentation/tags to improve marketing effectiveness.
  • Develop and maintain dashboards using data visualization tools, and translate data into actionable insights to support decision making.
  • Provide advanced analytics support including machine learning and statistical modelling.
  • Work closely with Data Management Team and IT to identify valuable data sources from all touchpoints, and transform it into an analytical-friendly format to support analysis, digital journeys enhancement and process optimization.

Requirements:

  • Degree holder in IT/IS/Statistics/Business Administration or related disciplines.
  • Min. 3 years experience in data analysis and CRM using large-scale database.
  • Solid knowledge and experience in free-hand SQL, Python and data visualization (e.g. Power BI and Tableau).
  • Experience in marketing automation software/CRM tools (e.g. Salesforce, MS Dynamics, Adobe campaign etc.).
  • Good knowledge of advanced analytics and ML techniques.
  • Positive and innovative learning attitude, proficient in problem-solving and stakeholder management.
  • Experience in different cloud technology such as AWS, Azure and GCP is an advantage.
  • Fluent in English, Cantonese and Mandarin.
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