Digital Marketing Officer
1 day ago
Responsibilities:
- Formulate and execute digital advertising and performance marketing (search, display, video, social media) with aligned business objectives.
- Plan and execute social and interactive content projects, with the objective to drive ongoing engagement with potential customers and to cope with the fast-changing trend.
- Develop and manage all consumer communications and content across owned media, including social media, in-app display, eDMs, push notifications, etc., and other potential media channels.
- Track and evaluate the effectiveness of all online marketing campaigns with aligned KPIs, implementing strategies to drive performance and achieve marketing objectives.
- Research target audiences, understand their consumer journeys, and identify required communications across different touchpoints to improve engagement and customer experience.
- Bring creativity and innovation to marketing initiatives, exploring new approaches and channels to engage target audiences, differentiate the brand, and stay ahead of market trends.
- Collaborate closely with different functions, including the IT and product management teams, to enhance communications of the Wet Market Express product, ensuring it meets the evolving needs of customers, and optimizing the overall customer experience.
- Liaise effectively with different internal teams, fostering strong cross-functional collaboration and communication.
- Handle ad-hoc projects and tasks as assigned.
Who is our Right Fit:
- Bachelor's degree is a must, preferably in Digital Marketing, Marketing and Business Administration, Communications & Media field.
- 1-5 years of working experience in digital marketing, content creation and management, and social media-related disciplines.
- Solid experience in engaging content creation (copywriting, video) is definitely an advantage.
- Work experience in eCommerce, online business, startup, or agency is an advantage.
- Familiarity with design, video editing tools, and content production is a plus.
- Creative and well-organized with excellent analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Able to excel in a fast-paced and dynamic environment with tight deadlines.
- A good team player, proactive in driving results. Able to multi-task and work under pressure.
- Proficient in Chinese and English.
Entry level
Employment Type:Full-time
Job Function:Marketing
Industries:Retail
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