Product Manager

5 days ago

Kowloon, Hong Kong SAR China Swire Resources Ltd Full time

Product Management Act as the centre of information, gather product and marketing information from Principal, and analyse and organise them for the presentation to the management and the marketing team. Carry out research on competitors’ product merchandising strategies and performance, fashion trends, latest technology development, and other related information. Determine the product range and price level in accordance with the sales and marketing plans, prepare order placements to principal, and assist in monitoring product delivery and inventory control. Provide product training to internal marketing staff and external shop floor sales personnel. Work closely with Sales Manager and Retail Manager to ensure sales turnover and profitability of the business. Assist Management to prepare annual budget on turnover and GP. Supervise the product team in product management including product development, product selection, placement order, pricing and inventory control. Retail Manage Retail P&L and maximize profitability by driving sales, minimizing operating costs through effective management of operation and manpower planning. Set up yearly goals and objectives for retail on both qualitative and quantitative manner and develop an action plan towards its defined goals. Ensure proper control of and monitoring of merchandising mix, ensure sufficient merchandise to support the achievement of sales target and not over-stocking. Marketing Management Assist in formulating marketing plans of the assigned brand(s). Execute the action plan based on the approved marketing plan. Prepare periodic market analysis to evaluate the effectiveness of the implemented strategies. Supervise the Marketing team in dealing with Principals to ensure effective communication. Analyze competitive activities and market trend for marketing strategies formulation and future business development planning. Advertising and Promotion Liaise with advertising/promotion/PR agencies which would facilitate optimum share of voice, brand profile, consumer awareness and effective media buy, and to provide constant update on market intelligence. Implement effective A&P plan to achieve desirable brand image, maximize retail presence and on-field presence, and also to induce purchase. Liaise with principals on advertising and promotion supports. Ensure A&P expenses are within budget. Requirements University graduate. 8 years’ product management or business planning experience in fashion retail industry. Strong business sense and ability to drive the business. Excellent leadership and people management skills. Presentable, numeric sensitive, good fashion sense. Fluent in spoken and written English and Chinese. Benefits 5-day work week. Discretionary Bonus. Staff Shopping Discount. Non-contributory Retirement Benefits Scheme. Swire Resources Limited is Equal Opportunity Employer. International Marketing Planning Manager #J-18808-Ljbffr

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