Chief Marketing Officer, Sports
2 days ago
About the Company Our client is one of Hong Kong’s most prestigious and iconic organisations, recognised globally as a leader in world‑class entertainment. With a deep‑rooted commitment to the community, they operate under a unique integrated business model that provides substantial economic and social value to the city. As they prepare for a landmark expansion in 2026, they are seeking a visionary leader to spearhead the launch of a highly anticipated new vertical. This organisation offers the scale of a multinational corporation with the agility of a high‑growth tech platform, all centred around the mission of promoting leading entertainment. About the Team This is an elite, high‑stakes internal task force dedicated to the end‑to‑end launch of the organisation's new business. The team sits at the intersection of product innovation, corporate affairs, and community engagement. You will be joining a collaborative, fast‑paced environment with the opportunity to make a significant impact in the future of Hong Kong's sport & entertainment scene. The Role As the Chief Marketing Officer for this business unit, you will be the architect of the go‑to‑market (GTM) strategy, product launch and partnerships, with the primary mission is to capture significant portion of the market. Key Responsibilities Strategic Launch Lead: Develop and execute the comprehensive GTM strategy for a 2026 launch Market Transformation: Design sophisticated acquisition strategies to acquire users through superior product value and brand trust. Ecosystem Integration: Create marketing funnels that cater to diverse segments, including dedicated sports enthusiasts and existing customers looking to expand their portfolio. High‑Impact Activation: Drive brand visibility through "best-in‑class" physical and digital activation that build genuine community engagement & excitement. Stakeholder Synergy: Lead cross‑functional alignment between Corporate Affairs, Marketing and various other teams to ensure a balanced and high‑impact launch. Skills & Experience Required Proven Launch Experience: 10+ years of marketing experience with a track record of successfully launching complex B2C products or services within the Hong Kong market. Industry Versatility: While a background in the Sports industry is an advantage, we highly value leaders from Retail, FMCG or large scale consumer industries who understand high‑frequency consumer behaviour and regulated environments. Hong Kong Market Mastery: Deep cultural and commercial knowledge of the HK landscape is non‑negotiable; you must understand local consumer nuances and ecosystems. Community & Brand Builders: Experience in building "communities" rather than just "customer lists" is highly desirable. Commercial Acumen: Ability to manage significant budgets and influence a market valued in the tens of billions. Agile Mindset: The ability to move from high‑level strategy to "hands‑on" execution in a high‑pressure, confidential project environment. Please click "Apply Now" or contact for more information. Experience 15 years Skills no additional skills required Qualifications no additional qualifications required Education Bachelor Degree #J-18808-Ljbffr
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