Chief Marketing Officer

RedotPay RedotPay is a global crypto payment fintech integrating blockchain solutions into traditional banking and finance infrastructure. Our user-friendly crypto platform empowers millions globally to spend and send crypto assets, ensuring faster, more accessible, and inclusive financial services. RedotPay advances financial inclusion for the unbanked and supports crypto enthusiasts, driving the global adoption of secure and flexible crypto-powered financial solutions. Join us in shaping the future of finance and making a meaningful impact on a global scale. The Role: Chief Marketing Officer We are seeking a strategic and hands-on Chief Marketing Officer (CMO) to be the architect of our global marketing vision. This is a foundational leadership role for someone who is not just a marketer, but a business driver. You are a clear-minded leader who can translate our business blueprint into a actionable marketing roadmap, defining the resources needed to win in a competitive landscape. Key Responsibilities Develop and own the company's overarching marketing strategy, ensuring alignment with the business blueprint and long-term objectives. Create a data-driven, multi-channel marketing plan that drives measurable results in user growth, engagement, and lifetime value. Forecast marketing needs, set clear KPIs, and plan resources (budget, team, technology) effectively to scale the marketing function ahead of business curves. Serve as a key strategic partner to the CEO and other C-level executives, providing marketing insights to inform product development and corporate strategy. Architect and optimize scalable user acquisition channels, including but not limited to: Paid Social (Meta, TikTok, X), SEM/SEO, Affiliate Marketing, Partnerships, and App Store Optimization (ASO). Leverage deep analytical skills to track the core metrics, continuously iterating for maximum efficiency and impact. Oversee the marketing tech stack, ensuring we have the right tools for tracking, automation, and personalization. Develop and implement a robust customer engagement and retention strategy. Design and manage lifecycle communication programs (email, push, in-app) to drive activation, ongoing usage, and reduce churn. Foster a community around our brand and leverage user feedback to improve the product and customer experience. Elevate and evolve the brand to build a trusted, recognizable, and beloved identity in the fintech space. Act as the primary company spokesperson for media interviews, industry panels, conferences, and other public events. Build and manage relationships with key media, influencers, and industry analysts to secure positive and impactful coverage. Oversee all external communications, including crisis management, ensuring message consistency and brand integrity. Lead the development of a compelling content strategy that educates, engages, and converts our target audience. Oversee the creation of high-quality content across all platforms (blog, social media, video, webinars, whitepapers) that establishes thought leadership and simplifies complex financial concepts. Ensure all content is on-brand, compliant with financial regulations, and optimized for search and user engagement. Qualifications & Experience 8+ years of progressive marketing experience, with at least 3+ years in a senior marketing leadership role (e.g., CMO, VP Marketing, Director of Marketing). Proven track record of building and scaling marketing functions from the ground up in a high-growth B2C or B2B2C fintech, tech, or financial services company. Demonstrable expertise in all four core areas: user growth, branding, PR, and content creation. Experience acting as a company spokesperson and managing relationships with senior media contacts. Who You Are A Strategic Architect: You see the big picture and can build a marketing plan from the ground up. You are as comfortable discussing long-term strategy with the board as you are diving into a CAC model. A Full-Funnel Marketer: You have deep, hands-on expertise in both performance marketing (driving measurable growth) and brand marketing (building long-term equity). You understand how they work together. A Resourceful Leader: You are pragmatic and clear-minded about what resources—people, budget, tools—are needed to achieve ambitious goals. You can build a business case for investment. Seniority level Executive Employment type Full-time Job function Marketing #J-18808-Ljbffr