(Senior) Event Marketing Officer
18 hours ago
Digital Strategy & Content Creation Develop and execute the digital and social media roadmap. Your creativity will shape engaging content across WeChat, Douyin, Instagram, Facebook, and Xiaohongshu to build hype, drive ticket sales, and enhance fan interaction. Performance Analysis Monitor, analyze, and report on campaign performance, using data-driven insights to optimize strategies and maximize online visibility and engagement. Execute brand communication strategies that reinforce the company’s position, mission and values while ensuring consistent messaging across all platforms and materials. Plan and support brand activations, events and partnerships from concept to on-site execution, ensuring alignment with the brand’s identity and standards. Coordinate and manage integrated marketing campaigns across digital, print, broadcast and outdoor channels, in collaboration with creative, media, and production agencies. Drive lifestyle branding initiatives that position World Snooker Grand Prix and PPA Pickleball Asia Tour Hong Kong Open as holistic sports, culture, and lifestyle event, integrating exhibitions, programmes and ticket holder experiences into a unified brand journey. Facilitate communication and promotional coordination between the company’s brand team and sponsors to ensure brand synergy. Implement digital and social media strategies through engaging content creation and performance analysis to maximize online visibility and engagement. Build and maintain media and KOL relationships to amplify brand presence, support press initiatives and enhance the company’s public reputation. Collaborate with internal teams and external partners, including designers, agencies, and stakeholders to ensure cohesive storytelling, strong branding and effective cross-departmental coordination. Qualifications Bachelor’s degree in Communications, Marketing, Journalism, or a related field. Fresh graduates are welcome to apply; prior experience in marketing, sports events, or agency roles is a plus. Excellent interpersonal skills, proactive attitude, and ability to multitask in a fast-paced environment. Proficient in Microsoft Office (Word, Excel, PowerPoint). Familiarity with Canva or other design tools is an advantage. Good command of spoken and written English and Chinese; fluency in Mandarin is preferred. A genuine passion for sports and eagerness to contribute to a world-class snooker event. Why Join Us? This is more than just a marketing role—it’s your chance to own the digital narrative for a major international event. You will gain unparalleled experience, work with top-tier sponsors and global broadcasters, and see your strategies come to life for a global audience. Ready to serve an ace on social media? Apply now by sending your resume and portfolio (if available) to with the subject line: “(Senior) Marketing Officer Application – (Your Full Name)”. Location: Central and Western District, Hong Kong. #J-18808-Ljbffr
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