Director, Growth Campaigns

5 months ago

Hong Kong, Hong Kong SAR China Crypto.com Full time
As the Director of Growth Campaigns at Crypto.com , you will play a pivotal role in driving revenue growth and expanding our customer base through innovative and data-driven marketing campaigns. You will lead a team of campaign managers and specialists, providing hands-on leadership to oversee the planning, execution, and optimization of multi-channel campaigns across digital and traditional marketing channels.

Responsibilities
    • Campaign Strategy: Develop and refine a strategic growth campaign roadmap aligned with business objectives and growth targets, leveraging insights from market research and customer data.
    • Hands-on Leadership: Lead by example, providing hands-on leadership to the campaign team, actively participating in campaign planning, execution, and optimization, and fostering a culture of collaboration, innovation, and continuous improvement.
    • Multi-Channel Campaign Management: Oversee the planning, execution, and optimization of multi-channel growth campaigns, including digital marketing channels (e.g., paid search, social media, display advertising, email marketing) and traditional marketing channels (e.g., print, TV, radio).
    • Audience Targeting: Define target audience segments and develop personalized campaign messaging and creative assets to effectively reach and engage target customers at each stage of the customer journey.
    • Data Analysis: Utilize data analytics tools and marketing attribution models to track and measure the performance of growth campaigns, analyze key metrics, and derive actionable insights to optimize campaign performance and ROI.
    • Experimentation and Optimization: Drive a culture of experimentation and continuous optimization within the growth campaign team, conducting A/B tests, multivariate tests, and other experiments to identify opportunities for improvement and drive performance gains.
    • Budget Management: Manage campaign budgets effectively, ensuring optimal allocation and alignment with business goals and ROI targets, and providing regular budget forecasts and updates to senior leadership.
    • Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including marketing, product, sales, and analytics, to align growth campaign strategies with overall business objectives and initiatives, ensuring seamless execution and integration across all touchpoints.
    • Performance Reporting: Generate regular performance reports and dashboards to track key campaign metrics, communicate campaign results and insights to stakeholders, and inform strategic decision-making and resource allocation.
Requirements
    • Bachelor's degree in marketing, business, or a related field; MBA or advanced degree preferred.
    • 7+ years of experience in growth marketing, campaign management, or digital marketing roles, with a proven track record of driving revenue growth, customer acquisition and reactivations through successful marketing campaigns.
    • Strong leadership and hands-on management skills, with experience leading and developing high-performing teams in a fast-paced environment.
    • Deep expertise in developing and executing multi-channel marketing campaigns, with proficiency in digital marketing channels, traditional marketing channels, and marketing automation platforms.
    • Analytical mindset with the ability to interpret data, analyze trends, and derive actionable insights to optimize campaign performance and ROI.
    • Excellent communication and presentation skills, with the ability to effectively communicate complex ideas and strategies to senior leadership and cross-functional teams.
    • Strategic thinker with the ability to develop and execute innovative and data-driven growth strategies that align with business objectives and growth targets.
    • Crypto-enthusiastic.
#Hybrid
#LI-MK1

Life @ Crypto.com

Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.

Are you ready to kickstart your future with us?

Benefits

Competitive salary
Medical insurance package with extended coverage to dependents
Attractive annual leave entitlement including: birthday, work anniversary
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Work Perks: crypto.com visa card provided upon joining

Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.

About Crypto.com :

Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.

Learn more at https://crypto.com .

Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.

Personal data provided by applicants will be used for recruitment purposes only.

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