Marketing Manager, Wealth, AMH WPB Marketing

2 days ago

Hong Kong, Hong Kong SAR China HSBC Full time
Job description

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Customer Value Management is vital in maintaining HSBC’s position as a provider of world-class wealth and personal banking solutions, directing business development with a focus on customers. The team works to ensure the most appropriate pricing, products and promotions are directed to the most relevant customers, concentrating on building value, treating customers fairly and creating a superb customer experience.

We are currently seeking a high calibre professional to join our team as a Marketing Manager, Wealth, AMH WPB Marketing.

Principal Responsibilities
  • Formulate marketing strategies and implementing marketing initiatives with a focus on owned and paid media strategy to reinforce the HSBC wealth positioning with 2 key focuses (1) Drive awareness, acquisition and usage of HSBC wealth products and solutions – with focus on Premier/ Premier Elite (2) Drive deeper understanding, and eventual take up of HSBC wealth products and solutions to drive higher wealth penetration
  • Promote HSBC wealth management solutions through paid, owned and earned media and establish partnerships where relevant to maximize value
  • Be part of the wealth team to plan and execute key Wealth events for HSBC, working closely with the Wealth Products, Distribution, and Proposition teams
  • Provide a strong marketing-tech view on the strategy and execution of marketing campaigns, and have the analytical mindset to ensure investment and spend is fully optimized, working closely with agencies and media partners
  • Applying internal and external insights and data points to develop and execute Customer Marketing strategies to achieve the business and brand objectives mentioned above
  • Responsible for marketing creative development and governance, including stakeholder, agency / supplier, and budget management of his/ her designated campaigns and areas
  • Manage a disciplined approach to measuring performance linking business and customer results to all initiatives, perform analysis on campaigns to understand what is driving results
  • Coordinate with the rest of the team in assigned focus areas relating to team governance and submissions
  • Ensure marketing communications to Affluent customers upholds the highest standards within the bank
  • Support innovation projects and embrace agile ways of working
Requirements
  • University degree in Marketing, Communications, Journalism or a related discipline
  • Minimum of 6 years' relevant job experience and at least 2 years’ people management experience, with exposure to financial services and wealth marketing industry preferred
  • Hands on experience leading ATL & BTL marketing campaigns – with relevant experience on paid and owned media strategy and execution - demonstrable experience in managing digital marketing tools, including PPC, programmatic, social media and email marketing
  • Strong sense of business analysis and acumen
  • Creative, constantly look out for new opportunities to achieve business goals digitally
  • Detail-oriented, capable of working independently and under pressure
  • Good communication, interpersonal, analytical and project management skills
  • Proficiency in both English and Chinese
  • Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes
You’ll achieve more when you join HSBC.
http://www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

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