Senior Marketing Manager, Wealth

6 months ago

Hong Kong, Hong Kong SAR China HSBC Full time

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking (WPB) helps deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs. Wealth and Personal Banking has four key business areas responsible for efficiently bringing the best of HSBC to our clients through a broad and relevant suite of wealth and retail banking capabilities: Asset Management, Global Private Banking & Wealth, HSBC Life, Retail Banking & Strategy and COO & Digital Transformation.

We are currently seeking a high calibre professional to join our team as a Senior Marketing Manager, Wealth.

Principal Responsibilities

The primary accountability of this role is to develop and implement marketing plans and programmes to support the Asia Wealth ambition of HSBC – this includes go-to-market strategies focused on promoting cross-continuum wealth proposition of HSBC - wealth marketing of products and solutions, thought leadership, and events Formulate marketing strategies and implementing marketing initiatives to reinforce the HSBC with 2 key focuses (1) Drive awareness, acquisition and usage of HSBC Premier, Premier Elite and GPB cross continuum (2) Drive deeper understanding, and eventual take up of HSBC wealth products and solutions to drive higher wealth penetration Promote HSBC wealth management solutions through paid, owned and earned media and establish partnerships where relevant to maximize value Applying internal and external insights and data points to develop and execute Customer Marketing strategies to achieve the business and brand objectives mentioned above Responsible for marketing creative development and governance, including stakeholder, agency / supplier, and budget management of his/ her designated campaigns and areas Manage a disciplined approach to measuring performance linking business and customer results to all initiatives, perform analysis on campaigns to understand what is driving results Coordinate with the rest of the team in assigned focus areas relating to team governance and submissions Ensure marketing communications uphold the highest standards within the bank Support innovation projects and embrace agile ways of working The role holder will deliver this through unlocking market opportunities through insights, marketing science, data and analytics, creativity and innovation The role holder must support achievement of the HSBC vision, values, goals and culture in personal behaviour, actions and decision-making

Accountabilities for Business, Customers and Stakeholders

Lead and identify market opportunities to support delivery of the HSBC Asia wealth strategy Develop and articulate a deep understanding of customer needs through external research and internal data for Wealth propositions Identify and work with key stakeholders to gain buy-in and ensure that marketing programmes and campaigns are effectively delivered and measured by all areas of the business Identify and ensure implementation of the assigned marketing strategies and plans Manage agency partners across social, digital, creative and media Be a customer champion and adopt agile ways of working

Leadership & Teamwork

Own relationships on behalf of Marketing Function with all proposition and product stakeholders Lead on strategic areas assigned within the Marketing team, ensuring that the appropriate level of Marketing support is provided to these solution sets Lead and leverage appropriate resources to deliver Marketing plans and activities Champion commerciality across marketing and business, including access to learning opportunities around key strategic initiatives Collaborate with the Hub specialist teams, Performance/Planning, Insight, Brand, Digital Acquisition and Events, to build strategic, client-centric solutions across the business Encourage and enable constructive cross country and cross business collaboration Demonstrate Customer Centricity by thinking and acting beyond product sales Adopt and champion the agile ways of working in marketing and participate in business value streams, cross functional teams Demonstrate and champion a speak-up culture by challenging actions and behaviours that are not consistent with HSBC's policies and, or the best interests of the business and its customers Requirements Commitment to putting the customer at the heart of all strategic thinking and implementation of activities Extensive consumer marketing experience at management role, ideally with Brand market experience Strong business acumen and willingness to learn banking industry’s knowledge Strong strategic and analytical capability, with hypothetical thinking and making sound judgment Experienced team leader while being a strong team player, able to work in diverse culture across countries and across departments with strong stakeholders management skills and excellent relationship building skills Experienced in project management driving for greater value through smart application of resource Proven ability to be a self starter with energy and drive in a challenging and dynamic environment Ability to think innovatively, shaping and communicating new concepts Excellent language skills – English, Chinese, Cantonese/Putonghua – both spoken and written

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