Marketing Manager

6 months ago

Hong Kong, Hong Kong SAR China Luxasia Full time

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Key Responsibilities:

Organize and implement marketing plans for the group to support related promotional campaign and achieve business target. Develop and implement online and offline sales events and products promotions to drive traffic sales in both retail stores. Work closely with sales and retail operations teams to ensure effectiveness of optimize visual merchandising strategies including compelling in-store displays, signage and promotional materials. Plan and manage CRM campaigns to improve member acquisition, retention, and other business objectives. Implement and support O2O strategies to develop customer communications via omni-channels for CRM program, including shop level, website, eDM, SMS as well as internal and external platforms. Manage the content for both internal communications material and external social media platform. Manage and grow marketing partnerships with key contacts including media, shopping malls , banks and payment companies. Generate new ideas for marketing activities to optimize customer's awareness and engage with potential customers.

Requirements:

Degree in Marketing, Communications, or related discipline with at least 5 years of working experience in Retail Marketing, Advertising and Corporate Communications. With strong exposure in FMCG/retail industry is highly preferred. Familiar with both dynamic online and offline marketing/advertising strategies. Possess working experience in managing CRM and loyalty program. Able to work in a fast-paced environment with ability to cope with changes. Resourceful, committed and with a lot of initiation.

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