Brand Manager, NEA

4 days ago


Hong Kong, Hong Kong SAR China Baume & Mercier Full time

MISSION

You will be in charge of developing the brand equity of the Maison, attracting & developing local clientele, driving sales through all the channels and setting up our retailer network (wholesale) in the market, accelerating business growth and brand desirability as well as orchestrating the ° engagement plan and enabling the transformation of digital & client centricity in the local organization.

The mission is to lead the development of the Baume & Mercier brand in HK, Macau and Taiwan. The position is located in Hong-Kong and reports directly to the Regional Commercial Director.

RESPONSIBILITIES

Build and implement the yearly Business Strategic Plan and Budget

Propose and implement the distribution strategy to achieve the annual sales objectives

Define the distribution strategy and develop the business on all channels: Retail, Wholesale, ECOM and phone sales

Prepare and implement action plans for the attainment of approved objectives with a smooth coordination amongst different parties.

Elaborate and communicate the necessary reports (Sales Analysis including sell-out, sell-in, Financial, etc…)

Maximize the network performance and anticipate trade evolutions and opportunities

Develop solid partnerships and action plans with the trade

Monitor in-store inventory levels and stock rotation

Implement a sell out strategy and activation plan per account

Develop the brand’s presence and image in the market according to the guidelines

Report key issues and activities to the Headquarters on a regular basis

Prepare and present regular business reviews to brand management and watch division management

Monitor and develop sales

Manage key accounts (POS visits, replenishments, best sellers implementation…) and Boutiques

Improve the brand coverage in the country, and open new qualitative and productive POS

Implement productive assortments in all POS and improve replenishment process to ensure best sellers are always in store

Propose and monitor the annual budget:

Monitor the implementation and control of budget expenses

Analyse and follow-up network sales and targets

Provide sales analysis and financial reports to Headquarters

Responsible for the local P&L

Implement Marketing and Communication strategy, in line with Headquarters guidelines:

Develop the marketing strategy and initiatives within the defined expenses envelope

Manage all aspects of the brand’s image building and development

Monitor all co-op marketing investments and ensure they are in line with Headquarters’ strategy

Oversee and host Marketing and Communication events

Entertain constructive relationship with local Media

Represent and promote the brand towards the different clientele

Monitor and benchmark competition

Manage the Operations processes:

Elaborate and submit in timely manner the annual sales forecast for each entity

Coordinate the supply chain from ordering to shipping

Monitor and follow up monthly forecasting and purchasing process

Manage, monitor and optimize local stocks

Monitor and support After Sales Service performance

Manage the Baume & Mercier team in Hong-Kong

Develop and manage a team covering Sales, Marketing, Communication and Operations functions.

Define and communicate the mission and objectives to all team members, establishing priorities and assessing performance

Develop a positive and entrepreneurial employee relations environment

REQUIREMENT

Bachelor’s degree in Business Administration or MBA

Market and Team Management

Operational Marketing and Communication project development

5 years of managerial experience in Luxury goods or High value product industry

Fluency in English and Cantonese

Innovative, entrepreneur-minded, strategic thinking, client-focused

Good interpersonal and communication skills

Frequent travel is required


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