Assistant Manager, Digital Marketing

6 months ago


Hong Kong, Hong Kong SAR China Prudential plc Full time

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

This role is responsible for managing digital marketing initiatives, curate digital content, drive multi-channel engagement, implement ongoing optimization across digital touchpoints to deliver business results.

Job Responsibilities

Plan and execute digital marketing campaigns across various channels, including social media & email marketing to drive customer acquisition and engagement.

Develop and manage multi-channel engagement campaigns aligned with the brand's voice and target audience across various digital touchpoints, including website content, blog posts, social media & email marketing

Manage CRM & Marketing Automation Platform, e.g. Salesforce Marketing Cloud for targeted engagement throughout the customer journey

Drive ongoing optimizations and A/B test strategies to improve our Digital touchpoints, communications and messaging e.g. in app banners, push notifications, eDMs etc.

Utilize analytics tools and data-driven insights for campaign performance review. Provide regular reports and recommendations for continuous improvement.

Job Requirements

University graduate, preferably in business or marketing discipline

5-7 years or above relevant experience in financial sector, preferably in life insurance

Solid experience in digital marketing, brand management, social media & email marketing

Excellent interpersonal & analytics skills, with the ability to craft compelling marketing messages and collaborate with cross-functional teams.

Creative thinker

Excellent command of English and Chinese (written and spoken)


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