Assistant Manager, Marketing and Branding
2 weeks ago
The West Kowloon Cultural District Authority welcomes exceptional talent with a passion to realise the vision and mission of making the West Kowloon Cultural District a prime local and international destination for arts, culture and entertainment.
You will be responsible for:
implementing marketing plans for a variety of assigned projects to illustrate the vision and core values of Hong Kong Palace Museum (“HKPM”) at WKCD;
driving branding, visitation and customer experience which keeps HKPM brand relevant, refreshed and alive;
managing and developing social media strategy, content and calendar for the Museum’s social account, including Facebook, Instagram and Linkedin etc
promoting the Museum to local, Mainland China and overseas markets through integrated marketing campaigns, including online, print, outdoor and social media platforms;
communicating with stakeholders, curators, partners, editors, agencies and production houses on a daily basis to achieve the set outcomes;
identifying the latest marketing trends and competitive practices in order to optimise marketing efforts based on data and insights; and
performing any other duties from time to time as reasonably assigned by the Authority.
You should:
possess a recognised university degree preferably in Marketing, Communications, Digital Marketing, Business Administration or related disciplines;
have at least 5 years of experience in matrix organisation and agency; working experience of integrated marketing, digital marketing and social media in Mainland China is preferably;
have professional knowledge of and practical experience with online and offline marketing, including digital marketing, social media, advertising and print;
have strong interpersonal skills to relate and communicate to internal and external contacts at all levels and build rapport with team members and stakeholders;
be detail-oriented and have good time management skills; and
have excellent communication skills in written and spoken English, Cantonese and Putonghua.
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