Assistant Manager, Market Insights

6 months ago

Hong Kong, Hong Kong SAR China The Cigna Group Full time

Job Description:

We are seeking a highly skilled and independent Assistant Manager to join our International Health Insights team,  based in Hong Kong.

As an Assistant Manager, you will be responsible for managing and conducting tracking studies (Brand Health Trackers, NPS, etc) for International Health markets (Americas, Europe, MEA and APAC) as well as other strategic B2B and B2C research as required.

The role will report to and be under the supervision of Associate Director.

Key Responsibilities:

  • BHT & NPS Research Management
    • Independently plan, design and execute annual BHT & NPS research studies.
    • Develop and implement data collection strategies to ensure accurate and timely data collection, with the appropriate incentives.
    • Script surveys and monitor fieldwork in Verint.
    • Maintain and update Tableau dashboard where BHT & NPS data is housed.
    • Monitor and track BHT & NPS trends over time to identify patterns, correlations, and areas of improvement.
    • Collaborate with cross-functional teams to align research objectives with business goals.

  • Data Analysis and Interpretation

    • Analyze BHT & NPS data using statistical techniques and qualitative methods.

    • Identify key drivers of customer satisfaction, loyalty and advocacy.

    • Perform segmentation and profiling of customer groups based on NPS scores.

    • Conduct in-depth statistical analysis to uncover actionable insights and trends.

    • Prepare comprehensive reports and visualizations to present research findings to senior stakeholders.

  • Insights and Recommendations

    • Translate research findings into actionable recommendations for business strategies and decision-making.

    • Provide strategic guidance to improve customer experience and loyalty.

    • Collaborate with product, marketing, sales and operations teams to implement insight-driven initiatives.

    • Monitor and evaluate the impact of implemented strategies and initiatives.

    • Stay up to date with industry trends and best practices in qual and quant research.

  • External vendor management

    • Analyze and synthesize data for report writing

    • Efficiently check and ensure research outputs are accurate and with high standard

    • Liaise with external vendors on methodology, sampling, fieldwork progress, incentive planning, reporting and data analysis

    • Independently manage RFPs, contract approvals and invoice processing

Qualifications and Skills:

  • Bachelor’s or Master’s degree in Statistics, Market Research, Psychology or related discipline

  • Excellent command of both written and spoken English

  • Proven experience (minimum 3 years) in managing BHT and/or NPS research trackers and/or customer research independently

  • Strong knowledge of NPS methodology and best practices

  • Proficiency in statistical analysis software (e.g., SPSS, R, Python) and data visualization tools (e.g., Tableau, Power BI)

  • Solid understanding of research design, survey methodologies, and statistical analysis techniques

  • Excellent analytical and critical thinking skills

  • Strong written and verbal communication skills to present complex data and insights clearly

  • Ability to work independently, manage projects simultaneously, and meet deadlines

  • Ability to work flexibly across time zones (APAC, Europe, Middle East)

  • Detail-oriented with a focus on accuracy and quality of research outputs

  • Experience in the health insurance industry is a plus

About The Cigna Group

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

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