Manager, Regional Marketing Operations, Asia
Found in: Talent HK C2 - 2 weeks ago
Job Description:
At Warner Music Group we’re all about our people. Our global company is made up of knowledgeable, passionate, and creative individuals. Our commitment to Diversity, Equity and Inclusion fosters a culture where you can truly belong, contribute, and grow. We believe in each individual’s value and encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.
It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and the people behind the music – at every stage of their career. We strive to set WMG apart by embracing innovation – an integral part of our company's DNA.
Consider a career at WMG and be a part of one of the most influential forces in culture today.
A little bit about our team:
As part of the Global Marketing team, our Asia Marketing team will ensure connectivity of our marketing resources across the region, embedding expertise, driving efficiency at scale and managing the nuances of localisation to deliver cultural impact. The team are accountable for delivering a best in class marketing service across the region, ensuring consistency in their strategic approach for each album/artist and optimising campaign performance and the use of budgets. The team will unite marketing resources across ASIA towards shared outcomes and measure success through common metrics.
Your role:
You’ll develop and manage operational processes around regional and country artist marketing activities across Asia, and build the infrastructure around it whilst providing performance measurement of the execution of marketing operations.
Here you’ll get to:
PRODUCT AND TOOLING
Partner with PSM team to ensure effective marketing product rollout and adoption across ASIAAuthor guidelines for product adoption and monitor implementationMonitor accurate usage of internal systems including naming conventions and digital account connectionsPROCESS MANAGEMENT
Author communications and maintain distribution lists for the regionEnsure that domestic processes are set up and maintained including release schedules, artist calendars, domestic rosters and certificationsIdentify opportunities and build-out proposals for operational efficiency, scale and automationREGIONAL PRIORITY ARTISTS
Manage the Regional Priority System and market updatesEnsure that artist marketing materials are created and available across the regionStandardize processes across portfolio tracking, release schedules and other artist activitiesOversee Regional Priority System operations including selection criteria, marketing plans, managing project communications and performance calendarCreate and maintain weekly / monthly artist performance reportsBUDGET
Assist in the marketing budget control processHelp to maintain the marketing budget control sheet updatedSupport the rollout of new budget control & payment processesProvide regular updates of marketing budget analysesEXPORT ACTIVITIES
Support artist export process into the US/UKDevelop systems for aggregating market artist informationCoordinate weekly pitches to the UK / US and ongoing Agency pitchesYEAR ONE FOCUS
Develop and maintain core management processes across marketsEstablish tool utilization use cases and lead implementation regionallyBuild partnerships with product owners to author use cases and best practicesRoll-out and maintain measurement and performance reportingExpand and manage the regional priority system processesAbout you:
Expert in operation and process management in international organizationsExperience developing standardized processes and governance modelsDelivers strong performance and ability to provide clear customized instructionsAbility to author product and process communication resources across formatsA results-oriented mind-set with analytical skills and problem-solving abilityHigh attention to detail, from individual tasks to broader regional activationsStrong interpersonal skills and ability to communicate clearly and effectivelyAbility to manage time to collaborate with colleagues around the world, as well as turnaround quick demands for upper managementComfort and strength in distilling and presenting complex information to senior leadership and large, technically diverse audiencesStrong organizational skills with ability to prioritize and work on multiple projectsMeaningful experience in process management within the music or entertainment industryExperience working with the Google Workspace would be a bonusWe’d love it if you also had:
Previously managed operations at scale for large international organizations-
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