AVP/ Director, Client Proposition
3 weeks ago
Job Description
:Partnership Management and Business Planning
Assist the Head of Bancassurance to develop strategies and create annual joint business plans by setting goals and action items
Facilitate regular partnership meetings and Joint Partnership Committees to oversee business performance and implement planned initiatives
Explore opportunities to deepen partnership collaboration through proactive engagement with bank partners
Manage financial projections and partnership expenses
Bancassurance Product Strategy
Develop new bancassurance products and services that meet client needs and preferences
Work closely with cross-functional teams, such as product management, marketing and sales, and bank partners to launch new products and services
Conduct bancassurance market research, gather and analyze client feedback to refine existing & create new insurance solutions, to ensure competitiveness of bancassurance products on shelf
Proactively identify business opportunities by understanding the profitability mix of the products and mapping distinctive product proposition with target bank clients based on bank segmentation strategy
Develop product marketing launches, sales tools development, repackaging initiatives, product advertising and channel communications to fit into bank distribution
Bancassurance Client Proposition and Penetration
Take the lead in collaborating with marketing and communication teams to develop messaging, marketing collateral and sales enablement tools that clearly articulate the value and benefits of products/services to bank clients.
Gain an in-depth understanding of client segment needs, market trends, and competitive landscapes to identify business opportunities through the development of co-branded partnership solutions
Launch targeted segment campaigns, cross-selling initiatives, and co-branded product/service to enhance customer acquisition and retention
Work closely with Legal and Compliance teams to ensure all partnership initiatives and advertisements adhere to relevant regulations and rules.
Maximize partnership initiatives through a variety of online and offline advertisement and social media platforms to increase media exposure in a cost-efficient manner.
Bancassurance Sales and Tactical Programs
Partner with Bank and Bancassurance sales management team to come up with sales incentives and tactical program for achieving the target business mix and partnership goals
Design different sales engagement programs to motivate the sales & activities
Business Analytics
Monitor the bancassurance competitive landscape to understand the market trends, competitor offerings, and industry best practices
Through segmentation & analysis, to identify target client segment for the best fit of products and trigger sales opportunities including expand the sales opportunities of clients and to acquire new business
Conduct in-depth business portfolio review and product specific analysis to drive the campaign strategy and increase client profitability in Bancassurance channel
Requirements:
10+ years of marketing experience with a focus on client proposition/ segmentation/ portfolio management/ client incentives
University degree in a business or marketing-related field
Experience in the bancassurance field is preferred
Good understanding of bancassurance business models and drivers
Experience working in a data-driven environment
Expertise in product proposition, development, strategic planning, and marketing communications
Results-oriented with strong problem-solving, data analytics, communication, and interpersonal skills
Strong logical sense and detail-minded
We offer 5-day work, attractive salary, MPF, group life and group medical insurance; and excellent career development opportunities to the right candidate.
We are an equal opportunity employer and welcome applications from all qualified candidates. Application forms and resume will be kept for a period of 24 months after completion of the recruitment process. (All information will be held in strict confidence and only be used for recruitment purpose).
Job Category:
ProductPosting End Date:
25/06/2024-
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