Senior Brand Proposition Manager

2 weeks ago


Hong Kong, Hong Kong SAR China HSBC Full time

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Private Bank seeks to be the leading international private bank for business owners and their families. It provides clients with wealth, business and family succession solutions in the largest and fastest growing markets around the world. At HSBC Private Bank, we put our clients at the centre of everything we do.

We are currently seeking a high calibre professional to join our team as a Senior Brand Proposition Manager.

Principal Responsibilities

Lead the brand propositions across the continuum working with all key stakeholders to ensure an attractive and commercial offering in each market Work with CMB to ensure appropriate products and services, and optimum use of delivery channels to deliver a competitive/profitable offering for Entrepreneur clients Work with IWS & WPA to build a scalable offering for the brand pillar audiences, in particular for $2-10m segment Work with UHNW COE & RB&S to ensure consistency of brand offering to deliver a competitive and profitable offering across the client continuum Work with Central / Market Marketing teams to define the appropriate content, events and thought leadership at an appropriate cost to serve Delivery of new features across all markets and segments to provide global consistency Drive the client experience by understanding and utilising client insights, NPS framework & identifying pain points Support the VSIP process – design, proof of concept, costings and Prioritisation Work with COO and GPB&W Domains to design and build new digital capabilities to implement improvements and drive scale Ensure proposition threads successfully through all other areas of Global Distribution – sales effectiveness, collaboration and marketing Maintain strong external benchmarking of proposition and client feedback Ensure all work maintains local traction and relevance Build and influence regional and market stakeholder teams to deliver to bank objectives Requirements Strong financial services knowledge Strong Wealth/ Private Banking knowledge including products, operating models and clients Structured thinking and strong verbal and written communication skills Ability to manage upwards, escalate appropriately and prioritise Demonstrable experience delivering in global, matrix environments Demonstrable experience of leading, managing and coaching a team in a complex, changing environment Ability to work laterally ensuring strong connection points across the Global GPB Distribution team Excellent interpersonal skills demonstrating the ability to influence as well as developing strong and productive relationships with key senior management and colleagues in a complex matrix environment Ability to influence and drive prioritisation decisions Has worked in an agile environment
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