Group Product Manager
Found in: Talent HK C2 - 2 weeks ago
Group Product Manager
What you’ll do:
Lead, define and steer the product strategy for the categoriesto ensure consistency with international brand positioning and priorities, while contributing to continuousand sustainable growth for the brand Lead and implement consumer centric marketing mix strategies (IMC//Digital) for launches/reno/repush to build integrated, engaging consumer brand experiences and maximize ROI Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan and ensure timely review with learnings. Collect, monitor and analyse consumer and market insights and competition to make strategic recommendations to management. Effectively prepare proposal/clear messages for senior management for strategic direction alignment Adapt and gatekeep communication material (imagery, digital, point of sale etc.)consistency and execution to stay on brand and align with campaign/activation objectives. Mobilise and work with other departments (commercial and operations, demand planning, visual merchandizing etc.) and partner agencies to build broader business strategy. Collaborate with and influence Zone on local market’s business & brand building needs and gain sufficient/relevant support. Build, develop, manage and engage team and develop their marketing expertise and know-how. Manage A&P budget, ensure forecast accuracy and meeting operational KPIs.Specific to selective divisions:
Own the brand patrimony, guarantee the brand identity; ensure that all actions are in line with the sense of purpose while nourishing the brand. Lead/support brand purpose activities.
Who we are looking for:
+ years of product marketing experience,candidate with experience in beauty/cosmetic categories would be preferrable Excellent communication and interpersonal skills Strong business acumen and analytical sense Sensitive to consumer behavior and beauty trends Translates trends and consumer knowledge into meaningful insights Puedes inscribirte en un máximo de tres ofertas en un período de días. No puedes retirar tu solicitud una vez enviada, así que asegúrate de elegir la posición que mejor se adapte a tus habilidades y aspiraciones.-
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