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Digital Executive

1 month ago

Central And Western District, Hong Kong SAR China Publicis Groupe Hong Kong Full time
Digital Executive (open to 2024 graduates)

Marketing in today's world is fast evolving. Publicis Groupe leads the change by offering a one-stop solution, allowing our clients' access to the expertise that sits within our 13-agency network on a daily basis. This is an exciting time to join our agency where you can learn from the best from a broad range of disciplines: advertising, digital, CRM, shopper marketing, PR/events, and social, etc. to empower you to have an intelligent conversation with our clients. At the same time, you are given the opportunity to shine by offering something unique to the team.Job Description:The

Digital Executive

will work closely supporting the PPC business with the day-to-day management of paid search campaigns. This person will report directly to the Digital Manager and is responsible for tracking, analyzing and executing paid search strategies, ensuring that all deliverables are executed on time and produce a high standard of quality for all client deliverables. The

Digital Executive

will acquire in-depth paid search knowledge, while utilizing the creativity, attention to detail and analytical skills needed to grow a career within the agency.Responsibilities:Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting.Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client's strategy.Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues.Monitoring emerging industry trends and summarizing them for internal and external stakeholders.Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations.Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion.Fostering relationship with internal teams, external partners and clients.Requirements:Fresh graduates with the passion and interest in the digital media & marketing business.Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively.A detail-oriented approach and a desire to achieve objectives accurately.Solid quantitative and research skills, and proven data interpretation capability.Familiarity with the digital advertising space and a passion for growing that interest into a career.Strong communication skills – you're clear and thorough, yet concise.A passion for building relationships and a desire to contribute to team building and event planning.Exudes confidence and won't hesitate to connect with colleagues throughout the organization to get the job done right.Candidates with more experience may be considered as Digital Specialist.Seniority level

AssociateEmployment type

Full-timeJob function

AdvertisingIndustries

Advertising Services

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