Senior Digital Marketing Executive

2 weeks ago


Central And Western District, Hong Kong SAR China Informa Markets in Asia Full time
Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Informa Markets in AsiaAsia Talent Acquisition | Candidates Experience | Talent Management | University Partnership | Early Careers | Employer Branding | Employee Engagement

ROLE SUMMARY:As part of the digital role in the food portfolio, this incumbent would plan and execute digital marketing activities, measure performance of all digital marketing campaigns, identify trends and insights for our products/services. The incumbent will work closely with internal and external parties from our focus industries to deliver contents of high professional standards.PRINCIPAL DUTIES AND RESPONSIBILITIES:Design and implement digital marketing initiatives to achieve business objectivesDrive website traffic, brand awareness, customer engagement and increase the leads number through existing digital marketing channels and online platformsProduce high standards of marketing materials (including copies and visuals) for online channels including website, social media and external online mediaMonitor performance and results of digital marketing campaigns, review and adjust strategies if neededExplore and evaluate new digital marketing channels suitable for our services and market segments, and proactively bring in new ideas and update market trendGather market intelligence and researches to gain customer insightAssist onsite marketing campaigns at exhibitions and support other offline marketing activitiesPOSITION REQUIREMENTS:At least 4-5 years of work experience in related field with a minimum of 3 years in digital marketingDegree holder or above in Marketing / Advertising / Business or related disciplinePractical hands-on project management experience in campaign management and marketing automation within B2B environmentHands-on experience with Google Analytics and Facebook Ad Manager is a mustExperience with leading marketing tool such as Eloqua and HTML is an advantageExperience with Mainland China digital marketing tools is an advantageExperience in marketing agency and exhibition industry is an advantageA self-motivated and innovative person who stays abreast of digital marketing trend and best industry practiceExcellent command in written and verbal English and Chinese (Cantonese and Mandarin).Cooperative, flexible and initiativeCapable to work under pressure in tight deadlinesCandidate with more experience will be considered as Assistant Marketing ManagerSeniority Level

AssociateEmployment Type

Full-timeJob Function

Marketing, Advertising, and Public RelationsIndustries

Events Services

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