Senior Digital Marketing Executive

3 weeks ago

Central And Western District, Hong Kong SAR China Hong Kong Trade Development Council Full time
[Ref. No.: 3/03/SDME-CCM/HKTDC]The Hong Kong Trade Development Council ("HKTDC"), the statutory organisation promoting Hong Kong's external trade, is looking for a dynamic and high caliber professional to join our Corporate Communications & Marketing Department.Responsibilities:Create graphics for marketing on various digital platforms.Manage and update content on the Council's website using our Content Management System (CMS) to ensure information is current and accurate.Optimize performance and enhance user experience across our digital properties, including the website, chatbot, and mobile app.Collaborate with appointed agencies and internal departments to facilitate promotional campaigns (e.g., social media, SEO, SEM, digital advertising) related to the Council's key events and services; assist in monitoring results and benchmarking against market standards for real-time adjustments.Coordinate with external and internal stakeholders to produce regular reports (e.g., social media KPIs, campaign performance, annual reviews) for the Council, catering to audiences from operational teams to top management.Follow financial procedures for projects, including creating purchase orders and processing invoices.Stay informed on current market trends and evaluate the competitive landscape, identifying strategic opportunities and overall market potential for digital content.Ensure consistency and cohesiveness across the Council's diverse digital assets.Perform any other ad hoc duties as assigned.Requirements:Bachelor's degree in Digital Marketing, Multimedia, or a related discipline, with a minimum of 4 years of hands-on experience in digital and social media marketing; strong background in graphic and multimedia design.Possess a creative mindset and proven experience in using Adobe Photoshop, Illustrator, Canva, and other design tools.Proven experience in managing and executing digital initiatives, content and web marketing campaigns to promote corporate branding.Familiarity with corporate website CMS, mobile apps, banner systems, AI applications, and video production and editing are highly advantageous.Proficient in digital and social analytics tools (e.g., Google Analytics, Adobe Analytics, Looker Studio, Microsoft Clarity, Meltwater).Ability to work independently, with strong organizational skills, attention to detail, and the capacity to manage multiple tasks simultaneously.Experience in an agency setting is preferred.Proficient in Microsoft Word, Excel, and PowerPoint.Remuneration and Benefits:Salary will be commensurate with qualifications and experience. A competitive remuneration and benefits package, including annual leave, medical and dental benefits, will be offered.Application Procedure:Interested candidates are invited to complete the application form on our website. Those who do not hear from us within EIGHT WEEKS after the closing date may assume their applications were unsuccessful.All information provided by applicants will be treated in strict confidence and used only for recruitment purposes. Applicants may be considered for other suitable positions within the Council. Their personal data will be destroyed six months after the selection is finalised.

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