Senior manager/manager, brand

3 weeks ago

Kwun Tong District, Hong Kong SAR China Sun Life Financial Full time

Senior Manager/Manager, Brand & Marketing Apply locations Hunghom, Kowloon, Hong Kong time type Full time posted on Posted 3 Days Ago job requisition id JR00106735 You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world. Job Description: Role Summary The job holder is responsible for developing, implementing, and overseeing comprehensive brand and marketing strategies that drive business growth and enhance the company's market position. This role combines strategic brand management, partnership development, corporate social responsibility initiatives, and product marketing to create a cohesive and impactful marketing approach. This role plays a crucial role in shaping the company's image, driving customer engagement, and supporting business growth through strategic marketing leadership and execution. Job Responsibilities1. Lead brand management and marketing strategy Develop and maintain brand guidelines, ensure consistent messaging across channels, manage brand assets, conduct health tracking, and drive holistic marketing practices aligned with enterprise strategy. Provide guidance to business leaders on marketing issues and brand strategies.2. Oversee partnerships and corporate social responsibility initiatives Develop and execute partnership and affinity marketing strategies. Establish impactful CSR and philanthropy plans, integrating initiatives into overall brand narrative. Build and maintain relationships with key partners and stakeholders.3. Manage planning, execution and resource allocation Develop holistic view of marketing efforts, optimizing for efficiency. Build capabilities across data analytics, digital acquisition, and distribution. Manage overall marketing budget, track KPIs, and align with corporate, regional, and local priorities.4. Direct product marketing efforts Create product marketing strategies aligned with business goals. Develop messaging frameworks, collaborate on product development, analyze competitors, and execute product launch communications.5. Provide strategic leadership and cross-functional collaboration Establish marketing leadership practices, drive alignment across teams, leverage regional/global scale for initiatives. Communicate regularly with senior leadership, product teams, and other departments to ensure integrated efforts. Job Requirements Bachelor's degree in Marketing, Business Administration, or related field Minimum 8-10 years of experience in marketing roles with at least 5 years of experience in brand management. Candidates with experience in banking or insurance industry is highly preferred Strong strategic thinking and ability to develop cohesive brand/marketing strategies Strong understanding of digital marketing and analytics Experience in developing and executing product marketing strategies Excellent communication and interpersonal skills Strong project management and organizational skills We offer 5-day work, attractive salary, MPF, group life and group medical insurance; and excellent career development opportunities to the right candidate. We are an equal opportunity employer and welcome applications from all qualified candidates. Application forms and resume will be kept for a period of 24 months after completion of the recruitment process. (All information will be held in strict confidence and only be used for recruitment purpose). Job Category: Marketing Posting End Date: 20/02/2025#J-18808-Ljbffr

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