Assistant Manager, Digital Marketing

4 weeks ago

Central And Western District, Hong Kong SAR China Hong Kong Airlines Ltd Full time
Update your details, view your application and progress.If you would like to pursue a career with ample training and development opportunities, then look no further than Hong Kong Airlines. We provide professional training and career development opportunities for those who are prepared to grow with an energetic company. Due to rapid expansion, we are looking for high caliber candidates to join our professional team.Responsibilities

Manage and maximize opportunities to increase targeted traffic to the website through a variety of marketing channels including SEO, SEM, Google Adwords and E-commerce solutions.Monitor and analyze key performance indicators (KPIs), metrics, and analytics data to measure the effectiveness of digital marketing efforts and identify opportunities for improvement.Assist in performance analysis from all digital channels to generate insights and recommendations for internal customers.Stay updated on the latest digital marketing technologies and trends; explore possible opportunities to implement such new technologies into marketing campaigns.Measure and report with recommendations for optimization on business performance, program effectiveness and assess against goals.Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives and projects.Maintain accurate and organized records of digital marketing activities, budgets, and performance metrics.Requirements

Bachelor Degree holder in Creative Media, Marketing, Communications or related disciplines.Preferably 5+ years experiences in digital marketing, especially in performance marketing.Knowledge of web analytics tools/software (GA or others) is required.Experience working in the Airline/travel/hospitality industry, digital marketing agencies, or MNC regional marketing role is a plus.Conversion Management in terms of site usability, user journeys, up-sell/cross-sell.Good working knowledge and experience of e-commerce activities and online marketing channels.Strong analytical skills and data-driven thinking.Experience using web analytics and other tools to identify opportunities for improvement.Ability to effectively work under tight deadlines and manage projects independently.Good command of spoken and written English and Chinese.Strong interpersonal, presentation, leadership, and analytical skills.Advertised:

01 Jan 2025Applications close:

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