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Digital Marketing eCommerce Specialist

4 weeks ago

Kwun Tong District, Hong Kong SAR China adidas Full time
Purpose & Overall Relevance for the Organization:Drive eCommerce sales for adidas Hong Kong through official sites & 3rd party platformsSupport full spectrum of digital marketing activities from online user experience management to performance marketingSupport development of traffic acquisition & user engagement strategiesKey Responsibilities:Assist to derive eCommerce user engagement & traffic acquisition strategiesSupport day-to-day digital marketing operation including but not limited to performance marketing (social media, search, display channels, partner channels), search marketing, affiliate marketing, web experience setup, digital touch point engagement tasks, member communications, etc.Prepare and consolidate content (visual, copies) for advertisements and campaigns launchDevelop high quality user engagement initiatives throughout user journey across different digital touchpointsRegular tracking, reporting and analysis on digital marketing KPIsResearch and analysis on market trend with proposals to enhance digital engagementsKnowledge, Skills and Abilities:1 year or above experience in digital marketing / eCommerce related industriesExcellent coordination and vendor management skillsGreat business sense with strong fashion / product knowledgeStrong knowledge from retail/fashion industryExceptional analytics and reporting skillsExcellent communication and interpersonal skillsPassion for sportsRequisite Education and Experience / Minimum Qualifications:University degree in Business / eCommerce / Marketing or relevant disciplinesMin. 1 year relevant working experience in retail / e-commerce industry requiredFluent in Cantonese, Mandarin, and EnglishProficient in Microsoft Office applicationsHands-on experience of digital content development / online advertisingadidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

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