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Digital Marketing Executive

2 weeks ago

kwun tong, Hong Kong SAR China JPC Corporation Full time
THE COMPANY :
  • Japanese company
  • Leading Asian mobile games developer, marketer & operator
  • Main market: Asia Pacific
  • Minor market: US & EU
  • We are looking for DIGITAL MARKETING EXECUTIVE - with details as follows:
THE JOB:
  • Report to Senior Marketing Manager
  • Work in Digital Marketing team of 4 members
  • Collaborate closely with internal stakeholders, headquarters, and agencies to foster user growth and meet business KPIs.
  • Experience and expertise in digital marketing platforms, strategies, and implementation. This role demands a detail-oriented, data-driven mindset, a strong team player, a sense of user growth, and hands-on project management experience.
  • Execute innovative and creative strategies to drive user growth and revenue across global markets through various marketing channels.
  • Optimize media buying for user acquisition (UA) and re-marketing campaigns to enhance ROI efficiency.
  • Monitor and control marketing campaign timelines to ensure quality and smooth delivery.
  • Initiate marketing automation strategies and execute omnichannel campaigns.
  • Collaborate with the product team to implement daily digital tactics effectively.
  • Coordinate with the design team to oversee concept development, writing, design, and production aligned with strategic objectives.
  • Manage relationships with advertising partners and agency accounts.
  • Manage social media campaigns to expand brand outreach and engagement.
  • Conduct regular data analysis, market research, and reporting to derive actionable insights.
  • Utilize analytical and data-driven insights to support brand growth and achieve KPIs.
MINIMUM REQUIREMENTS:
  • Bachelor's Degree in Business, Marketing, Advertising, eCommerce, or related fields.
  • Fresh graduates or 1-2 years of experience in Digital Marketing, preferably in gaming, tech, or startups.
  • Proficient in mar-tech, digital marketing platforms (Meta ads, Google ads, Apple Search Ads, DSP, etc.), social media management, automation tools, ASO, SEO, data tracking, and Google Analytics.
  • Experience in email marketing including planning, execution, and analysis.
  • Proficient in written and spoken English and Chinese; an advantage if proficient in Japanese language.
WORKING CONDITIONS:
  • 5 days work
  • 1.5 hour lunch break
  • Annual leave: 14-20 days
  • Birthday leave
  • Medical and life insurance
TO APPLY for this job or similar jobs:
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