Digital Marketing Executive
1 day ago
- Japanese company
- Leading Asian mobile games developer, marketer & operator
- Main market: Asia Pacific
- Minor market: US & EU
- We are looking for DIGITAL MARKETING EXECUTIVE - with details as follows:
- Report to Senior Marketing Manager
- Work in Digital Marketing team of 4 members
- Collaborate closely with internal stakeholders, headquarters, and agencies to foster user growth and meet business KPIs.
- Experience and expertise in digital marketing platforms, strategies, and implementation. This role demands a detail-oriented, data-driven mindset, a strong team player, a sense of user growth, and hands-on project management experience.
- Execute innovative and creative strategies to drive user growth and revenue across global markets through various marketing channels.
- Optimize media buying for user acquisition (UA) and re-marketing campaigns to enhance ROI efficiency.
- Monitor and control marketing campaign timelines to ensure quality and smooth delivery.
- Initiate marketing automation strategies and execute omnichannel campaigns.
- Collaborate with the product team to implement daily digital tactics effectively.
- Coordinate with the design team to oversee concept development, writing, design, and production aligned with strategic objectives.
- Manage relationships with advertising partners and agency accounts.
- Manage social media campaigns to expand brand outreach and engagement.
- Conduct regular data analysis, market research, and reporting to derive actionable insights.
- Utilize analytical and data-driven insights to support brand growth and achieve KPIs.
- Bachelor's Degree in Business, Marketing, Advertising, eCommerce, or related fields.
- Fresh graduates or 1-2 years of experience in Digital Marketing, preferably in gaming, tech, or startups.
- Proficient in mar-tech, digital marketing platforms (Meta ads, Google ads, Apple Search Ads, DSP, etc.), social media management, automation tools, ASO, SEO, data tracking, and Google Analytics.
- Experience in email marketing including planning, execution, and analysis.
- Proficient in written and spoken English and Chinese; an advantage if proficient in Japanese language.
- 5 days work
- 1.5 hour lunch break
- Annual leave: 14-20 days
- Birthday leave
- Medical and life insurance
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