Growth Marketing and Product Development Lead

7 days ago


Hong Kong, Central and Western District, Hong Kong SAR China PHASE Scientific International Limited Full time

We are looking for a skilled Growth Marketing and Product Development Lead to join our team at PHASE Scientific International Limited. As a key member of our marketing team, you will play a critical role in driving the growth of our INDICAID portfolio.

About the Role:

  • This is a mid-senior level position requiring a minimum of 8 years of product marketing experience in the consumer healthcare industry.
  • You will work closely with the new product development team to define business cases for new product launches and own product lifecycle management.
  • You will develop and execute a comprehensive go-to-market strategy and plan while optimizing product messaging through A/B testing.

Key Responsibilities:

  • Discover brand and product growth drivers, consumer insights, and emerging trends to identify portfolio pipeline through market research.
  • Collaborate with the new product development team to define business cases for new product launches and own product lifecycle management.
  • Define product-specific strategy, including target segment, value proposition, and messaging across the customer journey.

Requirements:

  • Bachelor's degree or higher in Marketing, Business Administration, life science or a related field.
  • At least 8 years of product marketing experience, preferably in the consumer healthcare industry.
  • Prior experience and track record in product lifecycle management and new product launch, knowledge on market research, product positioning and GTM formulation.
  • Excellent analytical, strategic thinking and problem-solving skills.
  • Strong ability to handle ambiguity and dynamic environment, and prioritize initiatives to reach business goals independently.
  • Effective collaboration and communication skills.
  • Candidates with less experience will be considered as Product Marketing Manager.

What We Offer:

  • A competitive salary and benefits package.
  • Ongoing training and development opportunities.
  • The chance to work with a dynamic and innovative team.
  • A fun and supportive work environment.


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