Senior Digital Content Specialist

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China Radica Systems Limited Full time
Job Title: Senior Digital Content Writer

Radica Systems Limited is a leading provider of marketing automation solutions, and we're seeking a highly skilled Senior Digital Content Writer to join our team.

About the Role

We're looking for a talented writer to develop and execute digital content strategies that drive engagement and enhance our online presence. As a Senior Digital Content Writer, you'll be responsible for creating high-quality content, including website copy, blog posts, social media content, and more.

Key Responsibilities

  • Develop and execute digital content strategies that align with company goals and target audience.
  • Create and manage a content calendar to ensure a consistent and timely delivery of content across various platforms.
  • Write, edit, and proofread digital content, including website copy, blog posts, social media content, and more.
  • Optimize content for SEO and implement best practices to increase organic traffic and improve search rankings.
  • Collaborate with designers and marketers to incorporate visual and interactive elements into digital content.
  • Monitor and analyze content performance using analytics tools, making data-driven recommendations for continuous improvement.
  • Stay up-to-date with industry trends, emerging technologies, and new digital content formats to drive innovation and engagement.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience as a Digital Content Writer or similar role in a B2B/Software as a Service (SaaS) environment.
  • Strong writing, editing, and proofreading skills with demonstrated experience creating engaging and persuasive content.
  • Proficient in digital marketing tools, Customer Relationship Management (CRM) and Marketing Automation systems would be an added advantage.
  • Knowledge of SEO best practices and experience optimizing content for search engines.
  • Familiarity with social media platforms and experience managing social media content.
  • Solid project management and organizational skills with the ability to juggle multiple projects and meet deadlines.
  • Excellent attention to detail and strong analytical skills to track and measure content performance.

What We Offer

  • Opportunity to work with a company that has a solid track record of performance.
  • Flexible working options.
  • Fantastic work culture.


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