High Performing Digital Marketing Expert

1 day ago


Hong Kong, Central and Western District, Hong Kong SAR China Beame Full time
Senior Performance Marketing Specialist/Performance Marketing Lead

 

About Beame Medical Technology Limited

Beame Medical Technology Limited is a rapidly expanding digital healthcare startup that revolutionizes the cosmetic dental industry by making cosmetic dental care more affordable and accessible to everyone. The company offers innovative orthodontic solutions for teeth alignment, enabling customers to live healthy and confident lives.

 

Job Duties and Responsibilities:

  • Develop exceptional Google Ads marketing campaigns to boost traffic, generate leads, and accelerate conversions across diverse markets.
  • Conduct comprehensive research on keywords, audiences, and competitors to shape effective campaign strategies.
  • Set up, manage, and fine-tune search ads, PMAX, YouTube, Display, and Discovery campaigns on Google Ads.
  • Focus on Google Ads best practices to enhance Quality Score and overall campaign effectiveness.
  • Implement strategic remarketing tactics to improve conversions and address gaps in the sales funnel.
  • Ensure accurate setup and tracking of conversions for optimization purposes.
  • Establish best practices for tracking to measure performance and accurately report attribution.
  • Evaluate and report on campaign performance, measuring against objectives like CPA, ROAS, and other key performance indicators.
  • Plan and oversee media buying, effectively updating and monitoring expenses.
  • Use Google Analytics to examine ad and website performance, pinpointing successes and opportunities for enhancement through data insights.
  • Collaborate with internal teams and external partners to create high-quality campaign assets.
  • Demonstrate outstanding attention to detail, ensuring account cleanliness and compliance with advertising policy guidelines.
  • Experience in the medical, health, and wellness sectors is advantageous.
  • Knowledge of SEO practices is beneficial.

Requirements:

  • At least 3-5 years of experience in the performance marketing sector.
  • A demonstrated history of creating successful Google Ads campaigns.
  • Strong expertise in keyword research, audience targeting, and competitor analysis.
  • Proficient in setting up, managing, and optimizing Google Ads campaigns across various platforms.
  • Knowledgeable in remarketing strategies and techniques for conversion optimization.
  • Skilled in using Google Analytics to drive insights and refine marketing strategies.
  • Excellent communication skills paired with a collaborative spirit.
  • Capable of effectively managing budgets and achieving results through data-informed decisions.


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