Digital Marketing Expert for Cross-Border Expansion

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Abbott Laboratories Full time

You will be an integral part of our digital marketing strategy and planning team at Abbott Nutrition Hong Kong, driving the cross-border business forward. This role requires demonstrated ability to run and manage digital marketing programs.

Key Responsibilities:

  • Support manager in developing short and long-term cross-border digital marketing strategies and plans to meet business objectives.
  • Partner with insights & brand teams to leverage in-depth Southern China consumer insights and tap hidden opportunities.
  • Develop a connected omni-channel experience for all owned and paid touchpoints for Abbott nutrition brands, enhancing customer engagement.
  • Implement winning social media strategies matching the latest trends in China.
  • Leverage data analytics platforms for regular analyses.
  • Manage cross-border media planning and performance, ensuring optimal results.
  • Collaborate with E-Commerce platforms to deliver end-to-end user acquisition, engagement, and conversion experiences.
  • Work closely with cross-functional teams to ensure consistency and compliance in consumer communications.
  • Execute processes for digital materials according to company and legal requirements.
  • Monitor and manage A&P budgets to measure program effectiveness.

Requirements:

  • Bachelor's Degree in business, marketing, digital marketing, or related fields.
  • At least 3 years of experience in brand management and/or digital marketing, open to agency, client, or platform work experiences.
  • Excellent interpersonal, communication, and presentation skills, with great teamwork abilities.
  • Knowledge in digital analytical tools.
  • Strong negotiation and project management skills, with attention to detail.
  • Strong commercial sense and a high sense of urgency.
  • A 'can-do' attitude, not afraid to challenge the status quo.
  • Fluent in spoken and written English, Cantonese, and Mandarin.

We offer a competitive salary range of $80,000 - $120,000 per annum, commensurate with experience, plus additional benefits including professional development opportunities and a dynamic work environment. Interested candidates, please submit your profile with current and expected salary to us.



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