Digital Marketing Expert for Cross-Border Expansion
2 days ago
You will be an integral part of our digital marketing strategy and planning team at Abbott Nutrition Hong Kong, driving the cross-border business forward. This role requires demonstrated ability to run and manage digital marketing programs.
Key Responsibilities:
- Support manager in developing short and long-term cross-border digital marketing strategies and plans to meet business objectives.
- Partner with insights & brand teams to leverage in-depth Southern China consumer insights and tap hidden opportunities.
- Develop a connected omni-channel experience for all owned and paid touchpoints for Abbott nutrition brands, enhancing customer engagement.
- Implement winning social media strategies matching the latest trends in China.
- Leverage data analytics platforms for regular analyses.
- Manage cross-border media planning and performance, ensuring optimal results.
- Collaborate with E-Commerce platforms to deliver end-to-end user acquisition, engagement, and conversion experiences.
- Work closely with cross-functional teams to ensure consistency and compliance in consumer communications.
- Execute processes for digital materials according to company and legal requirements.
- Monitor and manage A&P budgets to measure program effectiveness.
Requirements:
- Bachelor's Degree in business, marketing, digital marketing, or related fields.
- At least 3 years of experience in brand management and/or digital marketing, open to agency, client, or platform work experiences.
- Excellent interpersonal, communication, and presentation skills, with great teamwork abilities.
- Knowledge in digital analytical tools.
- Strong negotiation and project management skills, with attention to detail.
- Strong commercial sense and a high sense of urgency.
- A 'can-do' attitude, not afraid to challenge the status quo.
- Fluent in spoken and written English, Cantonese, and Mandarin.
We offer a competitive salary range of $80,000 - $120,000 per annum, commensurate with experience, plus additional benefits including professional development opportunities and a dynamic work environment. Interested candidates, please submit your profile with current and expected salary to us.
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