Senior Officer, Customer Journey and Marketing Specialist

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Inchcape Full time

Job Summary:

The Senior Officer, Customer Journey and Marketing Specialist is responsible for planning and implementing marketing campaigns and promotional activities for after-sales business and support BDC operations. This role works closely with aftersales retail development team to accelerate the website traffic, leads generation and define plans to optimize the brand awareness.

Key Responsibilities:

  • Develop and execute marketing strategies to achieve business objectives, including campaign management and retail promotional activities.
  • Collaborate with brand and retail development team to accelerate digital enquiries and website traffic.
  • Design and implement engaging content and ensure content excellence for marketing channels.
  • Manage daily operations for social media channels, including content creation, scheduling, ad planning, monitoring, and reporting.
  • Support customer journey marketing program as new business development opportunities.
  • Conduct market research to analyze and understand consumer needs and market trends.
  • Monitor marketing expenses, including quotation and invoices handling.
  • Assist in ad-hoc projects as assigned.

Requirements:

  • At least 3-4 years of experience in marketing, digital marketing, or event management.
  • Degree holder in Business, Marketing, or related discipline.
  • Knowledgeable about the latest trends and best practices in digital marketing.
  • Proactive, well-organized, and able to work under pressure and independently.
  • Detail-minded and able to perform multi-task in a fast-paced, dynamic environment.
  • Good communication skills, presentation, and project management skills, confident and self-motivated.
  • Good command of spoken and written English and Chinese.
  • Proficient in PC skills, MS Office, and Chinese Word-Processing.

About Inchcape:

Inchcape is a leading global automotive distributor operating in over 40 markets. We partner with top brands to power better mobility today and in the future. Our diverse global team of over 20,000 talented people fosters an inclusive and collaborative culture, championing a brilliant experience for our customers and partners. We're a dynamic and fast-growing business, dedicated to shaping a successful and sustainable future for the industry.



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