Marketing Specialist

7 days ago


Hong Kong, Central and Western District, Hong Kong SAR China China Mobile International Limited Full time

Position Overview

The Marketing Specialist will be responsible for driving marketing initiatives within the telecommunications sector, focusing on international roaming products and services.

Key Responsibilities

  • Conduct comprehensive research and analysis of industry trends to gain insights into customer needs for international roaming offerings.
  • Develop and implement annual marketing strategies, including national campaigns and tailored provincial initiatives for international roaming data packages.
  • Oversee the execution of marketing activities, monitor their effectiveness, and prepare detailed post-event reports.
  • Manage and enhance various business channels, refining marketing strategies for both internal and external platforms.
  • Create a multimedia promotional strategy by analyzing user preferences and market trends, utilizing both online and offline channels.
  • Coordinate marketing efforts between the Headquarters and provincial companies to ensure cohesive planning and execution of marketing activities.

Qualifications

  • Education: Bachelor's Degree in Mass Communication, Marketing, or Business is preferred.
  • Experience: A minimum of 3 years in the telecommunications industry, with knowledge of 5G developments and future trends being advantageous.
  • Skills: Strong communication and teamwork abilities, with a resilient work ethic.
  • Personal Attributes: Quick thinker, familiar with online marketing strategies, creative with excellent planning capabilities, and able to independently deliver compelling presentations.
  • Technical Skills: Proficient in MS Office applications and Chinese Word Processing.
  • Language Proficiency: Strong command of spoken and written Chinese and English; proficiency in Putonghua is a plus.


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