Digital Media Trading Specialist
1 week ago
GroupM is the world's largest media investment company, providing performance-enhancing media products and services to its clients. With a global network of agencies and businesses, GroupM enables its employees to work collaboratively across borders, accelerating their progress and development. Our scale and diverse range of clients allow us to be more adventurous with our business and talent.
About the Role:
We are seeking a skilled Programmatic Trading Executive to join our Programmatic Trading team in Hong Kong. The ideal candidate will have a strong passion for digital media and a solid understanding of programmatic buying concepts. This role involves supporting the day-to-day operations of the Programmatic Trading team, overseeing campaign optimization and monitoring, and developing basic yield optimization strategies. The successful candidate will also be responsible for analyzing data from ad serving providers and advising on inventory performance and forecasting.
Key Responsibilities:
- SUPPORT THE PROGRAMMATIC TRADING TEAM IN EXECUTING CAMPAIGNS WITH CLIENT DEVELOPMENT TEAM AND PRODUCT & OPERATIONS TEAM CLOSELY.
- OVERSEE DAY-TO-DAY OPTIMIZATION AND MONITORING OF CAMPAIGNS, ENSURE OPTIMAL DELIVERY AND PERFORMANCE, REPORT ANY ANOMALIES TO PROGRAMMATIC TRADING MANAGER.
- DEVELOP BASIC YIELD OPTIMIZATION STRATEGIES BY MONITORING CAMPAIGN PERFORMANCE AND IDENTIFYING OPPORTUNITIES TO OPTIMIZE, IMPROVE ROI AND PITCH FOR INCREMENTAL REVENUE.
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