Senior Digital Communications Specialist

14 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China Hong Kong Trade Development Council Full time

The Hong Kong Trade Development Council (HKTDC) invites applications for a Senior Digital Communications Specialist to join our Corporate Communications & Marketing Department.

This role offers a challenging opportunity to work on developing and implementing digital strategies that drive business growth.

About the Role
  • We are seeking a highly skilled professional who can design and execute digital content plans that meet business objectives.
  • The successful candidate will also be responsible for managing content sourcing and production of GoGBA digital platforms, ensuring timely delivery and high-quality output.
Key Responsibilities
  1. Develop and implement digital strategies that build brand awareness, drive traffic, and generate conversion.
  2. Manage and maintain digital products, including websites, apps, and social media channels.
  3. Analyse data to identify trends, opportunities, and areas for improvement.
Requirements
  • University graduate with a minimum of 8 years of experience in digital content creation, marketing communications, and project management.
  • Strong understanding of digital marketing principles, tools, and best practices.
  • Excellent communication and project management skills.


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