Senior Merchandising Director

2 months ago

Hong Kong, Central and Western District, Hong Kong SAR China PVH Full time
Job Summary

As a Senior Merchandising Director at PVH, you will be responsible for developing and implementing best-in-class product and merchandising strategies to drive profitable and sustainable growth of the Calvin Klein brand across all channels in the Asia Pacific region.

Key Responsibilities
  • Drive business growth through sound strategies and creativity, monitoring yearly and seasonal budgets, OTB, and inventory plans by country.
  • Define store capacity, ensure strategic buying and planning are aligned with KPIs to achieve top-line sales, bottom-line profitability, and effectiveness of in-store presentation and storytelling.
  • Provide expert market insights to worldwide business partners, working in tandem with Global Merchandising and Design, as well as APAC Design team to translate strategic learnings into innovative and industry-leading product solutions.
  • Maintain excellent working relationships with internal and external business partners, global and regional, collaborating closely with cross-functional teams within the region to orchestrate integrated product launches, seasonal campaigns, and other brand/sales initiatives.
Product Development
  • Lead and implement Regional Merchandising strategy and planning processes across different business models in-line with consumer needs, incorporating financial objectives into merchandise plans to achieve fiscal revenue targets.
  • Drive total brand value through sales growth of key categories, bottom-line profitability, and brand elevation via market-relevant, commercially-viable products.
  • Champion entrepreneurial spirit, aided with innovative and creative thinking to break boundaries and lead the business forward.
  • Identify gaps and solutions in the current product ranges to ensure business competitiveness.
  • Recommend new market/white space through industry/competitive insights, strategic analyses, and creative thinking to engineer new growth frontiers and true competitiveness.
  • Implement effective market line-opening for each season, driving key KPI achievement (e.g., commonality, SKU productivity, range and assortment planning) and delivering key product and brand imperatives.
  • Lead and manage key product milestone calendar, including regional product development timeline to address unique APAC needs while maintaining the overall global brand DNA.
Financial Management
  • Provide guidelines on selling price, mark-up, mark-down, and sell-through targets working with the relevant divisions to achieve initial mark-up (IMU), gross margin, and net/gross revenue targets.
  • Lead team members towards business and profitability objectives, monitoring progress against objectives and defining strategies to correct problems as they arise.
  • Drive continuous improvement of merchandising systems and processes (sales and sell-through analysis; OTB management; hindsight studies; style and size analysis; competitive/market intelligence; pricing research) to optimize the business.
Leadership
  • Embody and model empathy, active listening, partnership, trust, and respectful communication at the highest level, fostering an instinctive collaborative and trustful spirit across leadership and the wider teams.
  • Build a high-performing team through ongoing coaching and development, effective succession planning to ensure business continuity, and anticipating and planning talent pipeline for future business/organizational needs.
  • Create individual and team goals based on performance metrics, monitor performance, and give clear and frequent feedback.
Qualifications and Experience
  • At least 15+ years or above experience in Merchandising and Product Development, with a minimum of 8 years in a managerial position, leading at a divisional level.
  • Complete alignment with Calvin Klein brand philosophy and aesthetic/values.
  • Be an inspirational, innovative merchant leader driven to build a brand to the next level of image, and expand customer and category reach, brand loyalty, and integration.
  • Be a role model for innovative merchandising concepts, and ability to challenge cross-functional team to constantly innovate product to better meet the needs of the customer and capture relevant trends that are on brand.
  • Demonstrate entrepreneurial passion, educate direct reports, as well as cross-functional partners when discussing new concepts, ideations, and fundamental processes.
  • Be a leader within the Product Team, champion Diversity & Inclusion across the organization to build a safe and welcoming environment.
  • Respectful in approach, focused on fostering a collaborative cross-functional organization.
  • Industry knowledge – Global understanding of future markets and competitive brand positioning within the Luxury and Apparel space.
  • External Voice – Able to speak to the Calvin Klein brand with external key opinion leaders.
  • Project manager – can manage large projects spanning multiple departments/stakeholders and set priorities.
  • Strong commercial sense, with sound financial and business acumen.
  • BA/BS required, MBA preferred, preferably in fashion merchandising/business-related discipline.

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