Digital Marketing Strategist

6 days ago


Hong Kong Island, Hong Kong SAR China InComm Payments Full time
About InComm Payments
InComm Payments is a pioneer in the payment industry, founded over 30 years ago. We have grown to be a team of over 3,000 employees in 35 countries around the world, with a network that includes over 525,000 points of retail distribution. We work with recognized and valued brands, focusing on our people's growth and making careers meaningful and rewarding.

About This Opportunity
The Senior Director of International Marketing and Communications leads a team that works closely with account management teams to execute design projects for products and retail displays throughout APAC. The ideal candidate will have an interest in design, marketing, and project management, possessing the ability to create while following specific brand guidelines, having a strong eye for detail, and excellent proofing skills. They should also have a digital portfolio of their design work and be bilingual (English/Chinese).

Responsibilities
  • Develop and implement marketing strategies that drive business growth and increase brand awareness by conducting market research, identifying target audiences, and developing campaigns that resonate with customers.
  • Create marketing materials such as brochures, presentations, videos, and social media posts.
  • Design and execute both in-store and online marketing campaigns.
  • Work closely with external retail and brand partners to ensure adherence to brand guidelines.
  • Serve as a liaison between the International Marketing team and the APAC region to execute on global initiatives.
  • Interpret and develop design concepts that align with corporate brand guidelines for international initiatives, including internal and external communications, events, and corporate initiatives.


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