Sales Funnel Architect

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China GTEcom BV Full time

About GTEcom BV

Founded in 2018 and based in The Netherlands, GTEcom BV is on a mission to expand its operations and establish a portfolio of thriving global brands, aiming for $500M in revenue and over 50 stores worldwide by 2027. Our diverse and growing team of 70 remote e-commerce professionals from various backgrounds is dedicated to turning this vision into reality.

We prioritize a culture characterized by hard work, autonomy, accountability, continuous improvement, and positivity.

Position Overview

A Day in the Life of a Funnel Architect at GTEcom

  • Performance Analysis: You will evaluate funnel performance metrics to identify opportunities for enhancement and develop comprehensive strategies aimed at optimizing sales conversion pathways for our diverse product range.
  • Strategic Collaboration: You will work closely with the marketing team to ensure that funnel strategies are in alignment with broader business goals and to craft effective funnel approaches.
  • Funnel Development: You will utilize Shopify-compatible page builders to design and implement effective sales funnels.
  • Content Creation: You will craft engaging copy for all stages of the funnel (awareness, interest, decision, and action), ensuring it is optimized for search engines.
  • Visual Design: You will produce visual elements such as graphics and imagery to enhance the overall aesthetics of the funnels.
  • Testing and Optimization: You will conduct A/B testing on various funnel components and make adjustments based on the outcomes.
  • Performance Adjustment and Reporting: You will modify funnels based on performance data and compile reports for stakeholders.

Ideal Candidate Profile

  • A minimum of 1 year of experience in funnel development within the e-commerce sector, particularly in direct response marketing.
  • Practical experience with Shopify and page builders such as Pagefly, Gempages, or Funnelish.
  • A portfolio that demonstrates expertise in direct response marketing.
  • A creative mindset with a solid understanding of buyer psychology.
  • Ability to implement SEO strategies to improve funnel performance.
  • Skills in graphic design and copywriting are preferred but not mandatory.
  • Experience in building funnels for low-ticket e-commerce products is advantageous.

What We Offer

  • Flexible working arrangements
  • A vibrant work culture
  • Significant opportunities for career advancement

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