Marketing Director

1 day ago


Hong Kong, Central and Western District, Hong Kong SAR China Hong Kong Convention and Exhibition Centre (Management) Limited Full time
Job Overview

The Deputy Head – Marketing is a senior role responsible for driving business growth and maximizing customer satisfaction in the MICE industry.

Key Responsibilities
  • Develop new business opportunities from existing and new clients, both local and international.
  • Maximize retention rates by soliciting feedback from event organizers and ensuring customer satisfaction.
  • Create and implement cost-effective sales action plans aligned with HKCEC's Marketing Plan.
  • Analyze market trends to develop effective sales strategies and improve service competitiveness.
  • Ensure efficient responses to long-term inquiries and optimal scheduling of events.
  • Maintain frequent contact with organizers for continuous improvement and satisfaction.
  • Oversee the management and development of the sales database.
  • Collaborate with other departments to ensure coordinated sales efforts.
  • Initiate master menu updates and work with Food & Beverage Department on a yearly basis and in a timely manner.
  • Provide training, leadership, and performance appraisals for the sales team.
Requirements
  • Degree in Business, Marketing, Tourism, or Hotel Management preferred.
  • Minimum of 7 years of experience in the MICE industry, with at least 3 years in a supervisory role.
  • Strong strategic planning and analytical skills.
  • Knowledge of event management systems and applications.
  • Excellent command of written and spoken English and Chinese.
  • Exceptional interpersonal and communication skills.


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