Digital Media Specialist

6 days ago


Hong Kong Island, Hong Kong SAR China Publicis Groupe Hong Kong Full time

Digital Media Specialist

Job Summary:

We are seeking a talented Digital Media Specialist to join our team. The successful candidate will be responsible for supporting the development and execution of digital marketing campaigns across various channels.

Key Responsibilities:
  • Holistic management of search engine marketing (SEM) programs, including keyword development, ad creative strategy, trafficking recommendations, optimization towards key business goals, and reporting.
  • Bid strategy optimization and testing, with daily checks on program KPIs, thresholds, and campaign budget caps, as well as ongoing management of budget and pacing.
  • Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client's strategy.
  • Implementing paid search best practices, providing refinement and optimization recommendations, and proactively identifying campaign execution issues.
  • Monitoring emerging industry trends and summarizing them for internal and external stakeholders.
  • Help develop performance forecasts, budget allocations, and providing data-based rationale for these recommendations.
  • Collaborating with clients and internal cross-channel colleagues by providing reporting in a concise and timely fashion.
About Us:

Publicis Groupe is a leading global agency network that offers a one-stop solution for clients. We have a broad range of disciplines, including advertising, digital, CRM, shopper marketing, PR/events, and social, allowing our clients access to expertise from our 13-agency network.



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