Marketing Communications Specialist
7 days ago
We are seeking a skilled and motivated Senior Marketing Executive to join our team at HKT. In this role, you will play a key part in driving our marketing strategy forward and contributing to the success of our Digital Ventures.
HKT's Digital Ventures are a hub of innovation, taking fintech, loyalty rewards and e-commerce to new heights. With a strong focus on big data and high profiling loyalty programs, we have created a thriving digital ecosystem in Hong Kong.
Key Responsibilities:- Develop and implement marketing strategies for The Club and Digital Ventures lines of business.
- Create engaging digital and branding communications contents, including eDM, website, social media, app push/MMS messages and branding related events and promotional activities.
- Collaborate with internal teams and external partners to deliver cross-over marketing campaigns, including promotion mechanism, special offers, instore display and POSM and communication materials.
- Manage the generation of different marketing assets and ensure timely and budget-friendly execution of promotions.
- Contribute to content creation, including design and copy writing for digital ads and related marketing collaterals.
- Provide reports, clippings, market intelligence and administrative support for marketing campaigns and PR engagements.
To excel in this role, you will require:
- A degree in Marketing/Communications/Public Relations or related field.
- A minimum of 3 years' relevant experience, preferably in an agency environment.
- Strong knowledge of marketing communications tools, such as AEM and ACS.
- Proven ability to work independently and collaboratively, managing multiple tasks and achieving KPIs.
- Excellent command of written and spoken English and Cantonese.
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