Digital Marketing Strategist

3 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Hang Seng Bank Limited Full time
Job Opportunity
A Career with Hang Seng Bank Limited

Hang Seng Bank Limited is committed to delivering exceptional service. Our team members are our most valuable asset and play a critical role in enhancing our performance for customers and providing best-in-class products and services. We strive to attract top talent by offering a dynamic work environment, excellent career development opportunities, and competitive compensation packages.

About the Role
We are seeking a highly skilled digital marketing professional to join us as a Performance Marketing Manager. The ideal candidate will be responsible for driving acquisition and usage of the Bank's digital banking and digitally enabled products and services, formulating digital acquisition strategies, and continuously optimizing campaign and channel performance around key performance indicators (KPIs) such as click-through rate (CTR), cost per action (CPA), and return on ad spend (ROAS).

Main Responsibilities
  • Develop and implement effective digital marketing strategies to drive customer acquisition and engagement.
  • Formulate data-driven plans to optimize campaign performance and improve ROI.
  • Collaborate with internal stakeholders to ensure seamless campaign execution and timely delivery.
  • Analyze campaign performance using reporting and dashboard tools to inform future strategy.
  • Stay up-to-date with industry trends and best practices to continuously improve digital marketing capabilities.

Requirements
  • Bachelor's degree in Marketing, Business Information Systems, Communications, or a related field.
  • Minimum 6 years' experience in digital marketing, preferably in the financial services industry.
  • Strong understanding of digital marketing channels, tools, and technologies, including PPC, programmatic advertising, social media, SEM, affiliate marketing, and DCO.
  • Familiarity with customer segmentation tools and reporting dashboards like Tealium Audience Stream and Looker.
  • Proven experience in data attribution and analysis.
  • Excellent communication, interpersonal, analytical, and project management skills.
  • Proficiency in English and Chinese languages.

Salary Estimate: HKD $70,000 - HKD $120,000 per annum, depending on experience.

  • Hong Kong, Central and Western District, Hong Kong SAR China Mediatropy Digital Agency Full time

    Job Description:    As a seasoned digital media strategist, you will play a pivotal role in shaping the media landscape for Mediatropy Digital Agency. Your expertise will be instrumental in planning and executing full-funnel paid media campaigns across regional markets, with objectives ranging from branding to driving user acquisition, retention, and...


  • Hong Kong, Central and Western District, Hong Kong SAR China Classy Wheeler Limited Full time

    Job Title: Digital Marketing StrategistCompany Overview:Classy Wheeler Limited is a Greater-China based integrated digital marketing agency.We are seeking a highly motivated and experienced Digital Marketing Strategist to join our team. As a Digital Marketing Strategist, you will play a key role in assisting the company in new client acquisition,...


  • Hong Kong, Central and Western District, Hong Kong SAR China TD SYNNEX Full time

    Job OverviewThis role is a great opportunity to leverage your marketing expertise and drive business growth for TD SYNNEX. As a Digital Marketing Strategist, you will be responsible for executing innovative advertising campaigns across various channels, developing quality digital content, and collaborating with the sales team to generate leads.Key...


  • Hong Kong, Central and Western District, Hong Kong SAR China Classy Wheeler Limited Full time

    Job Title: Digital Marketing StrategistWe are seeking an experienced Digital Marketing Strategist to join our team at Classy Wheeler Limited in Hong Kong.About the Role:The ideal candidate will have a strong background in digital marketing and project management, with experience in leading teams and executing multi-channel campaigns. You will be responsible...


  • Hong Kong, Central and Western District, Hong Kong SAR China Classy Wheeler Limited Full time

    Classy Wheeler Limited is a world-leading online retailer in Fashion & Beauty, with offices in Japan, Korea, and China.Job DescriptionWe are seeking an experienced Digital Marketing Strategist to create and implement effective social media campaigns and strategies for Europe markets.The successful candidate will be responsible for managing the creation and...


  • Hong Kong, Central and Western District, Hong Kong SAR China nextRoles Full time

    At nextRoles, we're looking for a highly skilled Digital Marketing Strategist to join our team in Japan. The ideal candidate will have 6+ years of experience in digital marketing & e-commerce marketing, preferably in the fashion / retail industry.We're offering a competitive salary of approximately ¥4,500,000 per year, depending on experience and...


  • Hong Kong, Central and Western District, Hong Kong SAR China Classy Wheeler Limited Full time

    Marketing Executive / Senior Marketing Executive - SCWe are seeking a highly skilled and experienced Digital Marketing Strategist to join our expanding team at Classy Wheeler Limited. As a key member of the marketing department, you will be responsible for developing and implementing effective digital marketing campaigns to drive awareness, reach, and...


  • Hong Kong, Central and Western District, Hong Kong SAR China Assembly Global Full time

    Unlock Your Potential as a Chief Digital Marketing Strategist at Assembly GlobalWe are Assembly, the modern alternative agency that brings together industry-leading data, talent, and tech to drive growth for the best brands on the planet.About the Role:This is an exciting opportunity for a seasoned digital marketing expert to join our Activation team in...


  • Hong Kong, Central and Western District, Hong Kong SAR China Classy Wheeler Limited Full time

    About UsClassy Wheeler Limited is a leading digital production and marketing solutions company.Job OverviewWe are seeking an experienced Digital Marketing Strategist to join our team.Key ResponsibilitiesIdentify new business opportunities with high-end clients to drive sales growth.Develop and execute comprehensive digital marketing campaigns, including...


  • Hong Kong, Central and Western District, Hong Kong SAR China Television Broadcasts Limited Full time

    Job DescriptionWe are seeking a talented Digital Marketing Strategist to join our team at Television Broadcasts Limited. As a key member of our marketing department, you will play a crucial role in formulating and implementing effective marketing plans that drive engagement and growth.Key Responsibilities:Explore new and creative digital usage opportunities...


  • Hong Kong, Central and Western District, Hong Kong SAR China King Deux Search & Consulting Full time

    About the RoleKing Deux Search & Consulting, a specialized executive search firm, seeks a talented Digital Marketing Strategist to join their team. As the Digital Marketing Strategist, you will be responsible for developing and executing strategic marketing initiatives to drive customer acquisition, engagement, and retention.Growth StrategyDevelop and...


  • Hong Kong, Central and Western District, Hong Kong SAR China King Deux Search & Consulting Full time

    About King Deux Search & ConsultingKing Deux Search & Consulting is a specialized executive search firm that offers bespoke talent solutions across financial services and commerce.We are committed to not only finding the right opportunity for our candidates but also leaving a legacy that lives on beyond the hiring process.Stay up-to-date on industry news and...


  • Hong Kong, Central and Western District, Hong Kong SAR China Snaphunt Full time

    We are looking for a highly skilled Digital Marketing Strategist to join our team at GTEcom BV.About the JobAs a Digital Marketing Strategist, you will be responsible for developing and implementing comprehensive SEO strategies that drive business results. You will work closely with our e-commerce experts to identify areas of improvement and develop targeted...


  • Hong Kong, Central and Western District, Hong Kong SAR China King Deux Search & Consulting Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Strategist to join our dynamic Web3 team. As a key member of our organization, you will be responsible for crafting and executing innovative marketing strategies to enhance brand recognition and drive engagement within the rapidly evolving Web3 space.


  • Hong Kong, Central and Western District, Hong Kong SAR China China Mobile Hong Kong Co. Ltd. Full time

    Job DescriptionIn this role as Digital Marketing Strategist at China Mobile Hong Kong Co. Ltd., you will be responsible for analyzing customer behavioral data to inform marketing programs and drive business growth.Key Responsibilities:Analyze customer data to generate insights and recommendations for marketing strategiesParticipate in the formulation of...


  • Hong Kong, Central and Western District, Hong Kong SAR China Snaphunt Full time

    Unlock Your Potential as a Digital Marketing Strategist at SnaphuntAbout the RoleWe are seeking a highly skilled Digital Marketing Strategist to join our team at Snaphunt. As a key member of our digital marketing team, you will be responsible for developing and implementing comprehensive digital marketing programs that drive business growth.Your Key...


  • Hong Kong, Central and Western District, Hong Kong SAR China Classy Wheeler Limited Full time

    Classy Wheeler Limited is a leading property developer with a strong presence in Hong Kong.We are seeking an experienced Executive Digital Marketing Strategist to join our dynamic team and contribute to the success of our biggest digital marketing projects.The ideal candidate will report directly to the Director and be responsible for planning and executing...


  • Hong Kong, Central and Western District, Hong Kong SAR China Classy Wheeler Limited Full time

    Are you a marketing expert looking for a challenging role in the finance industry?About Classy Wheeler LimitedWe are a well-known personal financial services company seeking an experienced Digital Marketing Strategist to join our team.Job SummaryThis is a unique opportunity to lead digital marketing efforts and drive business growth in the finance sector. As...


  • Hong Kong, Central and Western District, Hong Kong SAR China Mediatropy Digital Agency Full time

    As a Paid Media Planning Specialist at Mediatropy Digital Agency, you will play a key role in driving the success of our clients' digital marketing campaigns. We are looking for an experienced professional with a strong understanding of paid media channels and their applications in various industries.About the RoleWe cater to a wide range of industries,...


  • Hong Kong, Central and Western District, Hong Kong SAR China Classy Wheeler Limited Full time

    Role SummaryWe are seeking a highly skilled Senior Digital Marketing Strategist to join our team at Classy Wheeler Limited.Job DescriptionThe successful candidate will be responsible for planning and delivering digital marketing strategies across various channels, including SEM, Display, and Paid Social. This role requires strong leadership skills, as you...