Digital Marketing Strategist
3 weeks ago
A Career with Hang Seng Bank Limited
Hang Seng Bank Limited is committed to delivering exceptional service. Our team members are our most valuable asset and play a critical role in enhancing our performance for customers and providing best-in-class products and services. We strive to attract top talent by offering a dynamic work environment, excellent career development opportunities, and competitive compensation packages.
About the Role
We are seeking a highly skilled digital marketing professional to join us as a Performance Marketing Manager. The ideal candidate will be responsible for driving acquisition and usage of the Bank's digital banking and digitally enabled products and services, formulating digital acquisition strategies, and continuously optimizing campaign and channel performance around key performance indicators (KPIs) such as click-through rate (CTR), cost per action (CPA), and return on ad spend (ROAS).
Main Responsibilities
- Develop and implement effective digital marketing strategies to drive customer acquisition and engagement.
- Formulate data-driven plans to optimize campaign performance and improve ROI.
- Collaborate with internal stakeholders to ensure seamless campaign execution and timely delivery.
- Analyze campaign performance using reporting and dashboard tools to inform future strategy.
- Stay up-to-date with industry trends and best practices to continuously improve digital marketing capabilities.
Requirements
- Bachelor's degree in Marketing, Business Information Systems, Communications, or a related field.
- Minimum 6 years' experience in digital marketing, preferably in the financial services industry.
- Strong understanding of digital marketing channels, tools, and technologies, including PPC, programmatic advertising, social media, SEM, affiliate marketing, and DCO.
- Familiarity with customer segmentation tools and reporting dashboards like Tealium Audience Stream and Looker.
- Proven experience in data attribution and analysis.
- Excellent communication, interpersonal, analytical, and project management skills.
- Proficiency in English and Chinese languages.
Salary Estimate: HKD $70,000 - HKD $120,000 per annum, depending on experience.
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