Data-Driven Marketing Professional

4 days ago


Hong Kong Island, Hong Kong SAR China Crypto Full time

About Us

Crypto.com is a fast-growing company that offers a wide range of products and services for cryptocurrency enthusiasts and newbies. Our mission is to provide a seamless user experience and drive transaction engagement through innovative marketing strategies.

We are looking for a Senior CRM Specialist to join our team and contribute to the development of our e-commerce platform. The ideal candidate will have a strong background in marketing automation, excellent communication skills, and experience working with CRM software.

Requirements

  • Bachelor's degree in Marketing, Business Administration, Mathematics, Statistics, Information Systems, Computer Science, Business Analytics, Data Science, or a relevant field.
  • Minimum 3 years experience in e-commerce business.
  • Expertise and proven experience in CRM software (e.g., Braze, HubSpot, Salesforce, Marketo).
  • Knowledge of Crypto industry/financial markets is a plus.
  • A strong eye for detail and precision.
  • Quick-thinking to respond to ever-changing and volatile market conditions.
  • Self-directed learning attitude and strong sense of ownership.
  • Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs).
  • Strong experience with Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking.
  • Excellent skills in MS Office suite of programs.
  • Excellent command of English, both written and verbally.
  • Proficiency in building email templates via HTML.
  • Proficiency in SQL or Python and other programming languages.
  • Experience in copywriting and/or design.
  • Strong understanding of cryptocurrency/blockchain industries, including non-fungible tokens.


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