Fintech Advertising Strategist

3 days ago


Hong Kong Island, Hong Kong SAR China Crypto Full time

Search Engine Marketing Expert Job Description

We are seeking an experienced Paid Search Director to lead our search engine marketing efforts. As a key member of our digital marketing team, you will be responsible for developing and executing effective paid search strategies to drive user acquisition for our web and app platforms.

Main Responsibilities
  • Develop and implement paid search strategies to drive user acquisition and maximize ROI.
  • Manage and optimize paid search campaigns across multiple platforms, including Google Ads, Microsoft Ads, and Apple Search Ads.
  • Collaborate with cross-functional teams to create cohesive marketing strategies that align with business goals.
  • Lead and mentor a team of paid search specialists to ensure seamless campaign execution, optimization, and reporting.
Requirements
  • Proven track record of success in paid search marketing, with a strong emphasis on web user acquisition.
  • Deep understanding of Google Ads, Microsoft Ads, Apple Search Ads, and SA360 platforms.
  • Excellent leadership and team management skills, with the ability to mentor and inspire a team of specialists.


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