Fashion Brand Development Manager
3 days ago
EVISU seeks an experienced Brand Manager to lead the development and execution of initiatives that enhance brand awareness, drive sales, and foster customer loyalty.
Job DescriptionBrand Strategy and Development: Define and implement the brand's vision, mission, and positioning in alignment with company goals.
- Market Research: Conduct consumer and market research to identify trends, preferences, and competitive landscape to inform brand strategies.
- Product Development: Collaborate with teams to ensure product offerings align with brand identity and market demand.
Operational Excellence: Ensure seamless collaboration with Design, Production, Merchandising, and Sales teams to maintain cohesive branding across all touchpoints.
Requirements- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5-7 years of experience in Merchandising Buying or Brand Management, preferably within the retail apparel/fashion industry.
- Strong understanding of brand strategy, product planning, and consumer behavior.
- Creative thinker with strong analytical skills and attention to detail.
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