Digital Marketing Strategist Role

5 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Comms8 Full time

About Comms8

We are a dynamic marketing agency specialising in delivering innovative and effective solutions to clients across diverse industries. Our team of experienced professionals combines expertise in PR, marketing, and digital communications to drive meaningful results for our clients.

Job Overview

This role will play a crucial part in supporting the APAC team at Comms8. As a key member of the team, you will be tasked with providing efficient and professional support in campaign management, new business development, and content creation management across regions.

This presents an exciting opportunity for exposure to various operational activities within Comms8, offering extensive opportunities for professional development and the chance to make a significant impact.

Key Responsibilities

  • Lead Digital Initiatives: Spearhead both external and internal digital campaigns for clients and the company, ensuring strategic collaboration with internal teams to define target audiences, develop keyword strategies, and plan media across digital channels.
  • PPC Management: Manage paid search campaigns on platforms like Google Ads, Yahoo Ads, Meta (Facebook and Instagram), TikTok, and other PPC activities, executing tests, analyzing data, and identifying key trends to refine digital strategies.
  • Strategic Collaboration: Work closely with the team to develop compelling narratives and engage audiences through impactful campaigns, staying updated on trends and algorithm changes in SEM, SEO, and paid advertising platforms.
  • New Business Development: Assist the Managing Director and Manager in identifying business leads from current clients and prospects, engaging with key client contacts through the personal network, events, and trade bodies, and managing bespoke proposals for potential clients.

Requirements

  • Proven experience in digital marketing, ideally with over 5 years in account management.
  • Excellent communications skills.
  • A strong understanding of the Chinese culture and media landscape.
  • Fluent in English is a must; proficiency in Simplified Chinese (written & spoken) would be an advantage.
  • A strong ability to create professional press releases and social media content.
  • Eager to learn and demonstrate a high level of curiosity.
  • A 'can-do' attitude, proactive in seeking solutions.
  • Possessed by a passion for marketing and branding.

Benefits

  • A vibrant, supportive, and inclusive work environment that fosters professional growth and development.
  • Opportunities for career advancement within a rapidly growing marketing agency.
  • A competitive salary of $90,000 per annum, commensurate with experience.
  • Exposure to diverse clients and industries, providing a wide range of learning and networking opportunities.
  • The flexibility of remote working which promotes a healthy work-life balance.
  • A comprehensive training program, including CPD Training by IPA.

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