Brand Development and Operations Leader
5 days ago
- Purpose: Assist strategy development and drive brand experiences for select service brands in Greater China. Work closely with properties and regional operations to ensure on-brand implementation of brand operating standards, procedures, and brand programs to elevate Brand Health.
Key Responsibilities:
- Provide opening brand support for new hotels, guiding hotel opening teams to ensure branded critical path documents for openings and conversions are developed and maintained.
- Communicate regular brand updates and education to the field and hotels.
- Partner with HR on Talent + Culture programs, GM Onboarding.
- Responsible for effective pull-through and localization of new brand initiatives in GC.
- Brand toolkit empowerment for hotel activation, brand partnership, etc.
- Partner with brand marketing to elevate brand awareness/preference in the market.
- Owner and Approver of Brand Photography, Contents, and Assets in continent.
- Activate relevant Brand Partnerships enhancing Brand Positioning, resulting in stronger Brand equity.
- Partner with Development, Global Design, Feasibility to communicate about brand strategy, positioning, strategic pillars, etc., enabling quality growth.
Benefits
- Equal Opportunities Employer - We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture.
- We prioritize non-discrimination on any protected basis.
- Grow and succeed in a global team at the world's largest hotel company.
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